The Gay and Lesbian Market: New Trends, New Opportunities, 3rd Edition
Oct 1, 2002
273 Pages - Pub ID: LA804022
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 I. EXECUTIVE SUMMARY (pp. 25 - 47)  $500.00
 II. DEMOGRAPHIC OVERVIEW (pp. 47 - 119)  $1,452.00
 III. SURVEY OF THE MARKET (pp. 119 - 145)  $793.00
 IV. CONSUMER BEHAVIOR (pp. 145 - 173)  $859.00
 V. MEDIA (pp. 173 - 195)  $565.00
 VI. MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 195 - 215)  $515.00
 VII. CASE STUDIES OF COMPANIES MARKETING TO GAY MEN AND LESBIANS (pp. 215 - 235)  $475.00
 VIII. LOOKING AHEAD: TRENDS AND OPPORTUNITIES (pp. 235 - 245)  $500.00
 APPENDIX I: EXAMPLES OF GAY & LESBIAN ADVERTISING (pp. 245 - 267)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED GAY & LESBIAN MARKET RESOURCES (pp. 267 - 275)  $97.00
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