The Market for Boomers Turning 50
Aug 1, 1998
200 Pages - Pub ID: LA516
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 I. Executive Summary (pp. 13 - 34)  $180.00
 II. Demographics (pp. 35 - 77)  $443.00
 III. The Market (pp. 78 - 90)  $95.00
 IV. Mature Boomers As Consumers (pp. 91 - 131)  $411.00
 V. Mature Boomer Use of Media (pp. 132 - 153)  $237.00
 VI. Marketing To Mature Boomers (pp. 154 - 170)  $186.00
 VII. Examples of Campaign and Strategies Targeted To Mature Boomers (pp. 171 - 192)  $200.00
 Appendix II: Selected Resources For Boomers At 50 (pp. 194 - 202)  $48.00
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