The U.S. African American Market
Jan 1, 2002
302 Pages - Pub ID: LA261606
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 I. EXECUTIVE SUMMARY (pp. 29 - 48)  $500.00
 II. DEMOGRAPHIC OVERVIEW OF THE AFRICAN AMERICAN POPULATION (pp. 49 - 112)  $1,021.00
 III. SURVEY OF THE AFRICAN AMERICAN MARKET (pp. 113 - 152)  $688.00
 IV. CONSUMER BEHAVIOR (pp. 153 - 190)  $777.00
 V. MEDIA (pp. 191 - 216)  $530.00
 VI. OVERVIEW OF MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 217 - 234)  $291.00
 VII. CASE STUDIES OF COMPANIES MARKETING TO AFRICAN AMERICANS (pp. 235 - 262)  $513.00
 APPENDIX I: EXAMPLES OF U.S. AFRICAN AMERICAN MARKET ADVERTISING (pp. 263 - 294)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED U. S. AFRICAN AMERICAN MARKET RESOURCES (pp. 295 - 304)  $97.00
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