The African American Market
Dec 1, 1999
267 Pages - Pub ID: LA543
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 I. EXECUTIVE SUMMARY (pp. 20 - 38)  $299.00
 II. DEMOGRAPHICS (pp. 39 - 99)  $1,012.00
 III. THE MARKET (pp. 99 - 117)  $294.00
 IV. AFRICAN AMERICANS AS CONSUMERS (pp. 118 - 148)  $473.00
 V. AFRICAN AMERICAN MEDIA (pp. 149 - 181)  $554.00
 VI. MARKETING TO AFRICAN AMERICANS (pp. 182 - 213)  $646.00
 VII. EXAMPLES OF ADVERTISING TARGETED TO AFRICAN AMERICANS (pp. 214 - 227)  $232.00
 APPENDIX II: ADDRESSES OF SELECTED AFRICAN AMERICAN MARKET RESOURCES (pp. 259 - 269)  $60.00
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