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Title: The U.S. Market for Women's Food And Beverages
Published: June 2005

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The following is the abstract from the full report:
Women's health is the buzz word among food and beverage marketers. And why not? There are more women in the world and more older women, older women who are attempting to defy the aging process. Many younger women are also taking a jump start on health and wellness initiatives, and are turning to foods and beverages to assist with their efforts. This report delves into the growing market of foods and beverages formulated to meet the needs of today's women. The market is composed of three segments: 1) Products specifically stated as being "for women;" 2) Products formulated to target women, without directly saying so on labels; and 3) Products that contain ingredients that appeal to women, without any gender-specific marketing.

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