Special offer: now 10% original price of $3,995
Obesity has reached crisis levels in the United States. Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. Between 1988 and 2008, the prevalence of obesity increased by 48% among adults and more than 72% among children and teenagers. Moreover, according to Simmons panel data from Experian Marketing Services, almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their diet to either lose or maintain their weight.
The causes of the increased prevalence of being overweight and obese are interconnected and complex. They include environment, psychological, cultural and socioeconomic factors as well as overeating, lack of exercise, slow metabolism, and genetic makeup. In fact, the U.S. Centers for Disease Control and Prevention (CDC) calls American society “obesogenic” because it is characterized by environments that promote increased food intake, unhealthy foods, and a sedentary lifestyle. In addition, a growing spate of articles, books, and even films has charged that in its quest for profits, the food and beverage industry—and particularly the fast-food industry—is partly to blame for the obesity epidemic because marketers deliberately create and market foods that are nutritionally unsound and even “addictive.” Due to obesity’s scope as a national problem, it has also become a political problem, as federal, state, and local governments try new legislation, guidelines, and initiatives to help wrestle this health crisis under control.
For marketers, the opportunity to help provide better responses solution to the nation’s obesity epidemic is expanding. Nonetheless, as the battle of the bulge continues, the arsenal consumers use is changing. Now in its 2nd edition, Weight Management Trends in the U.S. identifies issues and trends affecting the marketplace and evaluates current and future sales, marketing, and consumer patterns in three crucial areas of the weight management market: foods and beverages, meal replacements and diet aids, and commercial weight management programs. The report analyzes competitive strategies of key players, new product trends, ingredients, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of current consumer behavior.
Key data sources include the latest government data from the CDC; SymphonyIRI Group’s InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level; and extensive analysis of Simmons data examining consumers’ weight management strategies and attitudes toward foods and beverages, and their use of foods and beverages, over-the-counter diet aids, weight management programs, and exercise. In addition, the report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.
Related Reports:Weight Management: U.S. Consumer Mindsets
Aug 28, 2014 - LA5318887 - $3,500.00
Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
Jun 16, 2014 - LA5227327 - $3,300.00
Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars
Mar 30, 2012 - LA6576315 - $3,150.00
Targeted Health and Wellness Foods and Beverages: The U.S. Market and Global Trends
Mar 1, 2012 - LA6497898 - $3,150.00
Fiber Food Ingredients in the U.S.: Soluble-, Insoluble- and Digestive-Resistant Types
Jun 1, 2010 - LA2583576 - $7,195.00
Weight Management Trends in the U.S.
May 1, 2010 - LA1936257 - $2,640.00
Senior, Weight Management and Special Needs Pet Products in the U.S.
Oct 1, 2009 - LA1655770 - $2,640.00
The Active and Fit Consumer and Sports Nutritional Products in the U.S.
Aug 1, 2007 - LA1536891 - $5,000.00
The U.S. Market for Weight Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic, 2nd Edition
Nov 1, 2005 - LA1097899 - $2,250.00
MarketLooks: The U.S. Market for Weight Loss Products and Trends
Nov 1, 2005 - ML1187818 - $399.00
Questions?Contact a research specialist >
Most Popular ResearchNon-GMO Foods: U.S. Market Perspective Asian and Latin: Culinary Trend Mapping Report Fresh Takes on Fruit: Culinary Trend Mapping Report Eco Eating: Culinary Trend Mapping Report Trader Joe's and the Natural Food Channel Hispanic Foods and Beverages in the U.S., 5th Edition