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Consumers' heightened fashion sense, together with a globally more hectic pace of life, have increased demand for the faithful wristwatch. Valued at $6 billion+ in 2001, the U.S. watch market provides lots of opportunities for shrewd players. Yet this intensely retail-driven scene is complicated by a maze of outlet types (including the Internet), licensing arrangements, and what seems like a million brands. Thus executives will find the latest edition of Packaged Facts' popular guide, The U.S. Watch Market, more valuable than ever: Featured are the usual in-depth analyses of marketplace and product trends; as well as the battle strategies of Timex, Seiko, Citizen, Fossil, Swatch, and others. Special attention is also given to the luxury market. The watch consumer is profiled, using extensive Simmons demographic data.

Additional Information

Methodology

The information in this report has been gathered from primary, secondary, and syndicated sources. Primary research included on-site examination of watches as displayed and sold through retail stores; Packaged Facts also consulted with industry executives. Secondary research involved culling data from articles appearing in financial, marketing, and trade publications, company literature, and independent fiancial reports.

Statistics on market revenues, growth trends, and marketer/brand shares are based on careful evaluation of all available data on sales and marketplace trends, which in turn have been applied to a broad range of societal and economic trends in shaping the most accurate possible view of sales progress. Individual marketers’ national consumer advertising expenditures are derived from Competitive Media Reporting (CMR) data, as reported in the trade press. Analysis of demographic factors in the purchase of watches is based on syndicated survey data from Simmons Market Research Bureau, Inc.

Press Release

New watches have double lives as instant messengers, PDA’s and cameras

New York, October 1/PRNewswire – The latest in cutting edge technology may soon be strapped to your wrist. According to The U.S. Watch Market, the latest publication from Packaged Facts, now available at MarketResearch.com, watches have gained extra functionality as pagers, electronic organizers, traffic reporters, e-mail transmitters and cameras in the last few years. The market has seen continued growth driven by these latest technological developments and several other market factors.

The U.S. Watch Market reveals that the increasingly tight schedules kept by the average American, both at work and at home, as well as a new awareness among consumers of fashion trends, have emerged to drive demand for watches and will continue to have a profound impact on the market in coming years. “The average American in 2001 is concerned with time management and also has considerable exposure to high-fashion clothing labels,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “It isn’t surprising that busy Americans are investing in designer watches to help them keep track of their busy schedules and remain organized.”

The report details the explosion of high-tech sports watches, as well as the sales and marketing trends in the mass, middle, upper-middle and luxury watch markets. According to the report, mid-priced watches lead the market in terms of dollar sales, capturing 37.6% of all watch sales. The category that carries the second greatest percentage of the $6.5 billion watch market is the mass-market category with 34.6% of total annual sales.

The U.S. Watch Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2005.

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