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There has never been a more crucial time to learn about the vitamin, supplement, and mineral industry. Booms and busts have visited the market in the past five years, bestowing fortunes on those with a keen eye for industry trends and sorrow for those lacking crucial information tools. This Packaged Facts report covers the $11 billion U.S. VSM industry and its players. In it you will learn about important trends—needs of an aging populace, structure/function marketing, new delivery systems, the entrance of OTC technologies, exciting new medical research—and a hint of what the next blockbuster product might be.
This report covers vitamins, supplements, and minerals (VSMs) used for nutritional purposes and sold at retail through health and natural product stores, mass merchandisers, drugstores, supermarkets, direct marketing, mail order, and the Internet.
The report does not cover sports or weight-loss supplements, supplements used for non-nutritional purposes, VSM products sold at the institutional or professional health-care level, or bulk VSM products—those used to produce human and animal nutritional products. Nor does it cover sales of the herbs from which herbal supplements are derived.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of health and natural product stores, drugstores, mass merchandisers, and supermarkets. Extensive company, distributor, and retailer interviews were conducted to obtain information on regulatory issues, marketing programs, and new products pertaining to the VSM market. Secondary research includes data gathered from trade and consumer publications, newspapers, company literature and government, financial, and annual corporate reports. Revenues and revenue growth rates are based on secondary research confirmed through primary interviews with professional organizations, trade publications, and major players in the market.
A large share of vitamin, supplement, and mineral sales occurs in health and natural product stores, which are not monitored by tracking services. In estimating the health and natural product sector, Packaged Facts has relied on data published by trade magazines such as Whole Foods, Health Products Business, Natural Foods Merchandiser, Vitamin Retailer, and Nutrition Business Journal. For the mass-market sector, Packaged Facts derived figures using available data from Information Resources, Inc. (IRI) as reported in trade publications. All information was supplemented by interviews with marketers, tracking services, and other trade sources.
The consumer demographic information in this report is based on data compiled by Simmons Market Research Bureau, New York, New York. Twice a year Simmons surveys a large sample of consumers about their buying habits; the spring 2001 data cited here are based on a sample of 25,030 adults. Simmons has access to complete demographic information about these consumers, who are selected to represent a statistically accurate cross-section of the U.S. population.
53% of American Adults use Vitamins, Supplements or Minerals
New York, June 25/PRNewswire - Sales of vitamin, supplement and mineral, or VSM, products are notoriously mercurial, with trends in usage often linked to erratic press coverage touting products as “miracle drugs.” Nevertheless, the U.S. population has remained devoted to the concept of VSM usage, if not the steady consumption of the products. Sixty-nine percent of consumers believe that taking vitamins and minerals is an extremely important factor in maintaining a healthy lifestyle, according to The U.S. Market for Vitamins, Supplements and Minerals, a newly published Packaged Facts report. The report, which is available at MarketResearch.com, outlines the changing consumer attitudes toward taking VSM products that have emerged in recent years.
“Baby boomers truly are defining the market for vitamins, supplements and minerals,” said Don Montuori, Acquisitions Editor for Packaged Facts. “The boomer population has always maintained an interest in self-care and alternative medicine, which makes them likely to turn to resources such as VSM products in their effort to live longer and live well. The products that are doing well right now are the ones that directly appeal to the American boomer population.”
Concerns about osteoporosis among female baby boomers have helped calcium lead the mineral market to success in recent years, along with products specifically formulated for women’s health issues. On the nonherbal supplement side of the market, glucosamine, chondriotin and other joint support products have shown explosive growth and are well positioned to retain popularity among an active boomer population with deteriorating joints.
The U.S. Market for Vitamins, Supplements and Minerals provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.
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