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Underbanked and Unbanked Consumers in the U.S. provides market size, industry and product revenue forecasts and analyzes the legislative and regulatory challenges driving the growth of alternative financial services (AFS). Increasingly, these products are seen as a viable alternative to banks by the 26% of U.S. households that are underbanked or unbanked.

This report analyzes the retail financial services activities and the macro and micro economic trends that have resulted in the percentage of households that are unbanked to rise for the first time since the Federal government began tracking consumer banking relationships. It also provides detailed demographic portraits of both underbanked and unbanked consumers while diving deeply into their financial behaviors and consumer psychographics. These consumers, buffeted by both the economy and the profit maximization strategies of retail banks, have been prime targets of non-traditional financial services providers offering transparent pricing, convenient retail locations and bespoke products that can be used according to the consumers’ needs and preferences.

The report examines the efforts of banks and non-banks to market to underbanked and unbanked consumers and provides analysis of AFS pure-play and retailer product introductions, feature enhancements and pricing strategies.

The report also delves deeply into AFS initiatives in international markets and focuses on the technologies, new products, marketing and branch-level strategies realizing success abroad and transforming vendors and institutions into must-knowns to U.S. bank executives, AFS strategists and industry regulators.

Underbanked and Unbanked Consumers in the U.S. presents historical data and 5-year revenue forecasts for the alternative financial services market and each major AFS product: Prepaid cards, remittances, money orders, check cashing and payday lending. We anticipate those revenues increasing from $338 billion in 2010 to $520 billion in 2015.

About the Author: Elizabeth Rowe was the Group Director of Banking Advisory Services at Mercator Advisory Group, a banking and payments consultancy. Previously, she was the senior banking consultant at Guideline, Inc., a consultancy/business advisory firm. For the past 17 years, she has worked with the nation's largest banks, retailers and solutions providers as they assess emerging consumer, technological, regulatory and competitive challenges, trends and opportunities. She has taught at the ABA School of Bank Card Management and frequently speaks at industry, federal regulator and client conferences. She has been widely quoted in the financial press including The Economist, The Wall Street Journal, American Banker, Forbes, Independent Banker and CNN.

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