The U.S. Market for Tweens and Young Teens, a completely new Packaged Facts report, uses primary data from the Simmons Kids and Teens National Consumer Surveys to take a fresh, in-depth look at the attitudes, aspirations, and consumer behavior of the 29 million kids in the 8- to 14-year-old age group. The first section of the report explores the social world of tweens (ages 8 to 11) and young teens (ages 12 to 14) and includes chapters on how they relate to their family and friends and what they think about their life at school. The second section, which analyzes how tweens and young teens spend their time, contains chapters on favorite leisure-time activities; media usage; computer use and online habits; and entertainment choices, including movies, video games, music, books, and toys and games. The next section focuses on how tweens and young teens spend their money and includes chapters on where they generate income and how they spend it in stores and online. Special attention is paid to analyzing the impact of tweens and young teens on family buying choices, gender differences in shopping behavior, fashion attitudes of 8- to 14-year-old girls, and attitudes toward food and eating out. The final section of the report assesses the size and growth of the market, highlights examples of approaches used by marketers and advertisers active in the tweens and young teens market, and identifies strategic issues, trends, and opportunities in the market.

Recent research shows that more than 50% of tweens and young teens also listen to music, read, or use a computer while watching television. Surveys also reveal that tweens and young teens are growing increasingly skeptical of traditional marketing approaches such as celebrity endorsements. Thus, youth marketers must continue to search for innovative ways to capture the attention of multitasking, technology-driven tweens and young teens, who control nearly $40 billion in purchasing power of their own and influence tens of billions more in family buying decisions.

Report Methodology
The information in The U.S. Market for Tweens and Young Adults is based on both primary and secondary research. Primary research involved interviews with experts, public relations and industry analysts in firms that specialize in tween/youth market research. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

About the Authors
Dr. Robert Brown and Ms. Ruth Washton have written more than 25 Packaged Facts reports analyzing demographic trends and marketing strategies in key consumer segments. Topics have ranged from kids to mature consumers to multicultural groups such as Hispanics and African Americans. Dr. Brown and Ms. Washton have co-authored several Financial Times Business Reports on strategic business issues and have provided market and competitor intelligence studies for clients in a variety of industries. Dr. Brown has a B.S. from Georgetown University and a Ph.D. degree from The George Washington University. Ms. Washton has a B.A from Skidmore College and an M.A. from the State University of New York.

What You’ll Get in this Report
Learn whether gender differences in consumer behavior are already hard-wired by the age of 12 or 13. Find out about the impact of tweens and young teens on family buying decisions. Tap into the latest research showing how tweens and young teens use technology to stay in touch—and how marketers are benefiting. Learn about the growing use of non-traditional marketing to younger and younger age groups. Identify emerging issues affecting marketing approaches used in the tweens and young teens market.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is interested in reaching the lucrative 8- to 14-year-old consumer, you will find this report invaluable, as it provides a comprehensive package of information and insight about kids in this age group not offered in any other single source. You will gain a thorough understanding of the current demographic profile of the U.S. tween/young teen population. Contributing to that understanding will be a complete analysis of data from published and trade sources, and in-depth examinations of the economic and societal trends that influence the consumer behaviors of this large and influential segment of the population.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for tweens/young teens.
• Research and development professionals stay on top of competitor initiatives and explore demand for products targeting the 8-to-14-year-old consumer.
• Advertising agencies to develop messages and images that compel tweens and young teens to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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