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Compiled From: "The U.S. Tween Market"

Abstract from full report:

This Packaged Facts report provides a thorough analysis of the tweens market, which includes more than 23 million young American consumers ages 8 to 14. The report begins with a demographic overview of tweens that includes an analysis of where they live, how much their parents earn, and what they think is important in life. Factors affecting the tweens market, such as population and household income projections, are evaluated, and estimates of market size and growth are provided. The report then presents an analysis of the consumer behavior of tweens, including an overview of the similarities and differences between boys and girls, their shopping behavior, and patterns of brand loyalty. Special emphasis is given to the impact of the Internet on the shopping and buying habits of tweens. Marketing and promotional approaches to the tweens market are analyzed, and case studies of the strategies of companies targeting the tweens market are presented. Following a review of media usage habits and the media favored by tweens—including television, radio, print, and Web sites and online media—the report offers examples of advertising designed for the tweens market. Appendices include information about resources available to companies interested in the tweens market and examples of advertisements targeting the market.

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