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The organic sector of the lawn and garden (L&G) market has experienced stellar growth for several years now, even through 2008. Packaged Facts estimates that the organic L&G sector reached $460 million in retail sales in 2008, a healthy gain of 12% over 2007. But will this momentum come to a halt in the face of economic crisis? This study examines past, current and future trends in organic L&G and finds reasons to be optimistic. The organic sector, though still small, has taken root, and significant indicators point to strong future growth. In fact, one of these indicators is the worsening economy itself, as the ongoing crisis could actually come to favor organics over synthetics. This comprehensive study analyzes organic L&G trends from all perspectives. It examines trends in products, highlighting popular and leading-edge developments, and in marketing-focusing in on branding and competitive activity. This study also looks at retail, consumer, professional, regulatory, and regional trends, along with providing a history and explanation of organic growing principles. Finally, estimates of current and projected organic L&G sector size and growth are presented, complete with an evaluation of future growth drivers.
Read an excerpt from this report below.
Market Insights: A Selection From The Report Consumers: Greater Product Availability Specifically in terms of organic lawn care, the ability to practice an organic program has improved considerably since our last report in 2006. Consumers can now find at least some organic/natural lawn products in big box stores, while a growing number of garden centers/nurseries offer a wide selection. This greater availability is acting to boost popular acceptance of organic lawn care approaches—previously only the province of early adopters. Professionals: Gaining Ground On the professional level—lawn care operators (LCOs), landscapers, and turf managers—organic lawn care methods are gaining ground, but only slowly. Certainly a significant infrastructure of organic-oriented LCOs and landscapers has been built up in U.S. metro areas. Yet in total these represent a small percentage, probably only 5% of LCOs and landscapers. Nevertheless, their numbers continue to increase as organic methods—and IPM practices—prove viable. As for turf managers and groundskeepers, there appears to be a general reluctance here to go natural. Few stadiums or golf courses, for example, use organic methods—not wanting to risk imperfections. Yet at least one golf course, the Falcon Crest Golf Club in Boise, Idaho, recently (6/08) tested Terra Life’s Save-A-Tree fertilizer on its course and pronounced the results “terrific.” The molasses-based organic product also saved Falcon Crest money, and the club liked the idea of it being safer to use around ponds and lakes. In the NewsGrowing Green Consciousness Culture Fortifies Organic Lawn and Garden Market New York, January 9, 2009 - The young American adults of Generations X & Y are about as “green” as it gets with their penchant for educating themselves about and frequently purchasing environmentally friendly products. This rising green consciousness culture typifies the sentiments of the nation at large as Americans increasingly come to value a clean environment that promotes health and safety over risk and danger. It’s no surprise then that more Americans choose organic products over conventional synthetic products when caring for their lawns and gardens (L&G). In the all-new report, Trends in Organic Lawn and Garden Products, 2nd Edition, market research publisher Packaged Facts estimates that the burgeoning organic niche sector of the lawn and garden market reached $460 million in retail sales in 2008, a healthy gain of 12% over 2007. With the increasing demand for and availability of organic products along with expanding knowledge of organic practices among consumers, the organic L&G sector is expected to continue growing over the next five years even in the teeth of a severe economic downturn. By 2013, Packaged Facts projects the sector will reach $775 million with total sales gaining 60% over the 2009-2013 period. The growing momentum of organic L&G reflects the rising fortunes of a broader “green market”, which offers natural/organic products and lifestyle alternatives to conventional markets. “Though still small, the organic L&G sector has taken root,” says Tatjana Meerman, Publisher of Packaged Facts. “The sector has an expanding presence at retail; for example, over the past two years, big boxes entered organic L&G with garden centers and nurseries now carrying greater organic selections, and even some hardware stores jumped on the organic bandwagon.” About Packaged Facts - Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services.
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