Nutrition information has become big business. With more at stake than just the nation’s health, the government and the food industry are concentrating on nutrition messages as never before. As a result, consumers are facing a multitude of labels, studies, insignias, and broad information programs, such as the government’s new food pyramid system. How consumers react is the billion dollar question that will undoubtedly affect every facet of the food industry.

Through interviews with industry experts and detailed analysis of the latest research, this new Packaged Facts report, Consumers and Nutritional Behavior: New Guidelines, New Behaviors, New Opportunities, takes a look at how nutrition information is evolving and what lies ahead. Topics will include how the government’s current and upcoming programs may affect specific ingredients, an overview of health claims on the horizon, an analysis of what consumers are looking for in terms of nutrition information and what it takes to get through to them; key manufacturer, retailer, and restaurateur’ strategies; what’s happening internationally; and a look ahead.

Report Methodology
The information in Consumers and Nutritional Behavior: New Guidelines, New Behaviors, New Opportunities is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
Consumers and Nutritional Behavior: New Guidelines, New Behaviors, New Opportunities makes important predictions and recommendations regarding how the move to more nutritional “openness” and the revision of the food pyramid will affect the food industry. No other market research report provides both the comprehensive analysis that Consumers and Nutritional Behavior: New Guidelines, New Behaviors, New Opportunities offers.

How You Will Benefit from this Report
Any food/beverage company that markets its products in the United States will find this report invaluable, as it provides a comprehensive package of information and insight on the changing nutritional mindset not offered in any other single source. You will gain a thorough understanding of the nexus between consumer attitudes and government recommendations about food, and how that affects the marketers of food.

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