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MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Teens Market
Published: July 2002
This Marketlooks includes an overview of demographic trends and buying power within the U.S. teens market, which is defined as including those in the 12- to 19-year-old age group. It provides key findings concerning population trends, consumer behavior, size of the teens market, media, marketing and advertising strategies, and examples of companies targeting the teens market.
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
The following is the abstract from the full report:
Teens represent one of the fastest-growing population segments, with the teen population registering a growth of 16.6% between 1990 and 2000. Teens wield significant buying power—both in their own right and in the context of their family purchasing decisions—that is increasingly targeted by marketers seeking to execute successful growth strategies. However, today’s teens are more media-sensitive and marketing-savvy than any of their predecessor generations and require a highly sophisticated marketing approach.
Understand how Generation Y attitudes affect teen consumer behavior. Learn how to get the attention of teen consumers. Identify population trends affecting the teen market of the future. See how marketers are using alternative promotional techniques, such as viral marketing campaigns and street marketing activities, to reach teen consumers. Find out about the rapidly changing landscape of teen-oriented media.
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