Limited Time Only!  All 2000-2002 MarketLooks Now $399 - Regularly $499-$599.
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Teens Market
Published: July 2002

This Marketlooks includes an overview of demographic trends and buying power within the U.S. teens market, which is defined as including those in the 12- to 19-year-old age group. It provides key findings concerning population trends, consumer behavior, size of the teens market, media, marketing and advertising strategies, and examples of companies targeting the teens market.

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
This completely new Packaged Facts report provides a comprehensive assessment of the teen market, which includes more than 32 million Americans ages 12 to 19. The report begins by highlighting key aspects of the teen population, such as projected population growth, race and ethnicity, and employment and income patterns. Trends in the teen market are identified and teen buying power is estimated. The report presents an analysis of the consumer behavior of teens, including their impact on family buying decisions, and offers a review of leading teen media. Marketing, promotional, and advertising strategies used in the teen market are analyzed, and companies focusing on the teen market are profiled. Appendices include information about resources available to companies interested in the teen market and examples of advertisements targeting the market.

Teens represent one of the fastest-growing population segments, with the teen population registering a growth of 16.6% between 1990 and 2000. Teens wield significant buying power—both in their own right and in the context of their family purchasing decisions—that is increasingly targeted by marketers seeking to execute successful growth strategies. However, today’s teens are more media-sensitive and marketing-savvy than any of their predecessor generations and require a highly sophisticated marketing approach.

Understand how Generation Y attitudes affect teen consumer behavior. Learn how to get the attention of teen consumers. Identify population trends affecting the teen market of the future. See how marketers are using alternative promotional techniques, such as viral marketing campaigns and street marketing activities, to reach teen consumers. Find out about the rapidly changing landscape of teen-oriented media.

Related Reports:

The Global Footwear Market: Athletic and non-Athletic Shoes
Aug 1, 2009 - LA2091872 - $2,640.00

The Kids and Tweens Market in the U.S., 9th Edition
Aug 1, 2008 - LA1486842 - $3,850.00

The Young Urban Consumer: How Hip-Hop Culture Affects the Lifestyle and Buying Decisions of 12- to 34- Year Olds
May 1, 2008 - LA1692747 - $3,850.00

U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior
Feb 1, 2008 - LA1542234 - $4,500.00

Teens, Money, Payment Cards and Financial Services in the U.S.
Jan 1, 2008 - LA1391607 - $3,850.00

Teen and Tween Grooming Products: The U.S. Market
Dec 1, 2007 - LA1535802 - $4,000.00

The Teens Market in the U.S.
Jun 1, 2007 - LA1493744 - $3,500.00

Snack Food Trends in the U.S.: Sweet, Salty, Healthy and Kids Snacks
Jul 1, 2006 - LA1119533 - $2,400.00

The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
Mar 1, 2006 - LA1119538 - $2,800.00

Marketlooks: The U. S. Youth (Ages 15-24) Market
Jul 1, 2003 - ML904455 - $299.00