Tea is one of the most underdeveloped beverages in the United States. The potential is enormous, as tea barely compares in market size to beverage categories such as carbonated soft drinks, coffee and water. Moreover, numerous variables are in place to help drive the growth of tea sales. Tea fits into the well-established movement among aging baby boomers to seek out foods and beverages that promise wellness and anti-aging effects. These aging boomers are not the major market for RTD iced tea beverages like Snapple, which targets college students and recent grads, nor are they the prime buyers of established tea bag and instant tea brands such as Lipton, which skew toward seniors. Boomers are the drivers of specialty teas, in every way, shape and form. Furthermore, what makes tea uniquely positioned in the functional beverage category is that tea is inherently healthful. It’s not some sweetened, water-based drink loaded with fortifying ingredients. Tea is a nutritional powerhouse all on its own. Packaged Facts’ new report, Tea and Ready-to-Drink Tea in the U.S., 3rd Edition, explores tea’s new prominence and the impact on the market and the consumer psyche. This report examines the U.S. tea market—retail and foodservice. On the retail side, products include instant tea (multi-serving containers and single-serve/on-the-go packets), leaf tea (loose, bagged and stick forms), liquid concentrate (requires dilution prior to consumption) and ready-to-drink (RTD) (single-serve and multi-serve containers—shelf-stable and refrigerated). Retail sales come from numerous channels. Mainstream venues are supermarkets, drug stores and mass merchandisers. Other retail venues include club stores, convenience stores (c-stores), dollar stores, drugstores, health/natural foods stores, specialty coffee/tea stores/cafes and “other,” which includes non-traditional food stores such as movie rental establishments, sporting goods shops, toy stores, bookstores, mail order and the Internet, as well as specialty stores that carry a limited assortment of a unique mix of foods and beverages (e.g., Trader Joe’s, Cost Plus, Fox & Obel, etc.).
Report Methodology
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report This report will help:
Related Reports: Office Coffee Service in the U.S.: Market Trends and OpportunitiesMar 1, 2012 - LA6497889 - $3,500.00 Coffee and Tea Foodservice Trends in the U.S. Feb 1, 2012 - LA6483369 - $3,995.00 Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition Dec 1, 2011 - LA2897530 - $3,850.00 Tea and Ready-to-Drink Tea in the U.S., 4th Edition Oct 1, 2011 - LA6210935 - $3,850.00 Convenience Store Foodservice Trends in the U.S. Sep 1, 2011 - LA6498044 - $3,995.00 White Paper: Packaged Facts on Shopper Demand for RTD Beverages Jun 1, 2011 - LA6421279 - $0.00 Functional and Natural Ready-to-Drink Beverages in the U.S.: Energy Drinks, Sports Drinks, Functional Waters, RTD Tea and Coffee, Yogurt Drinks and Smoothies May 1, 2011 - LA2806017 - $3,500.00 Wellness Ingredients: Culinary Trend Mapping Report Dec 22, 2010 - LA2770573 - $2,970.00 Breakfast Trends: Culinary Trend Mapping Report Oct 26, 2010 - LA2517248 - $2,970.00 Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition Sep 1, 2010 - LA2108812 - $4,050.00 |
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >
Most Popular Research
Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition
White Paper: Packaged Facts on Shopper Demand for RTD Beverages
Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition
Gluten-Free Foods and Beverages in the U.S., 3rd Edition
Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice
Food Flavors and Ingredients Outlook 2011, 8th Edition
|
||||||||||
|
Privacy Policy
|
Terms and Conditions
|
Site Map
|
Return Policy
|
Press
|
Help FAQs
|