Tea is one of the most underdeveloped beverages in the United States. The potential is enormous, as tea barely compares in market size to beverage categories such as carbonated soft drinks, coffee and water. Moreover, numerous variables are in place to help drive the growth of tea sales.
Tea fits into the well-established movement among aging baby boomers to seek out foods and beverages that promise wellness and anti-aging effects. These aging boomers are not the major market for RTD iced tea beverages like Snapple, which targets college students and recent grads, nor are they the prime buyers of established tea bag and instant tea brands such as Lipton, which skew toward seniors. Boomers are the drivers of specialty teas, in every way, shape and form.
Furthermore, what makes tea uniquely positioned in the functional beverage category is that tea is inherently healthful. Its not some sweetened, water-based drink loaded with fortifying ingredients. Tea is a nutritional powerhouse all on its own.
Packaged Facts new report, Tea and Ready-to-Drink Tea in the U.S., 3rd Edition, explores teas new prominence and the impact on the market and the consumer psyche.
This report examines the U.S. tea marketretail and foodservice. On the retail side, products include instant tea (multi-serving containers and single-serve/on-the-go packets), leaf tea (loose, bagged and stick forms), liquid concentrate (requires dilution prior to consumption) and ready-to-drink (RTD) (single-serve and multi-serve containersshelf-stable and refrigerated).
Retail sales come from numerous channels. Mainstream venues are supermarkets, drug stores and mass merchandisers. Other retail venues include club stores, convenience stores (c-stores), dollar stores, drugstores, health/natural foods stores, specialty coffee/tea stores/cafes and other, which includes non-traditional food stores such as movie rental establishments, sporting goods shops, toy stores, bookstores, mail order and the Internet, as well as specialty stores that carry a limited assortment of a unique mix of foods and beverages (e.g., Trader Joes, Cost Plus, Fox & Obel, etc.).
What Youll Get in this Report
Plus, youll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
This report will help:
Related Reports:Refrigerated Coffee Creamers: U.S. Market Trends
May 26, 2016 - LA5916015 - $2,000.00
Foodservice Coffee Market Trends in the U.S.
Dec 2, 2015 - LA5759416 - $2,500.00
Foodservice Tea Market Trends in the U.S.
Dec 1, 2015 - LA5778564 - $2,500.00
Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition
Nov 6, 2015 - LA5730794 - $3,995.00
Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition
Mar 23, 2015 - LA5479808 - $3,750.00
Natural and Organic Foods and Beverages in Canada
Sep 26, 2014 - LA5199400 - $2,700.00
Beverage Bundle - Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition & Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition
May 2, 2014 - LA5237640 - $6,755.00
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition
Apr 30, 2014 - LA5236762 - $4,050.00
Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition
Mar 31, 2014 - LA5222100 - $4,500.00
Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond
Jul 3, 2013 - LA4969601 - $3,745.00
Questions?Contact a research specialist >
Live Chat Software
Most Popular ResearchOnline Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing Private Label Foods and Beverages in the U.S., 8th Edition Gluten-Free Foods in the U.S., 5th Edition Functional Foods: Key Trends by Product Categories and Benefits Food Formulation Trends: Ancient Grains and Sprouted Ingredients Kids Food and Beverage Market in the U.S., 8th Edition