Tea is one of the most underdeveloped beverages in the United States. The potential is enormous, as tea barely compares in market size to beverage categories such as carbonated soft drinks, coffee and water. Moreover, numerous variables are in place to help drive the growth of tea sales.
Tea fits into the well-established movement among aging baby boomers to seek out foods and beverages that promise wellness and anti-aging effects. These aging boomers are not the major market for RTD iced tea beverages like Snapple, which targets college students and recent grads, nor are they the prime buyers of established tea bag and instant tea brands such as Lipton, which skew toward seniors. Boomers are the drivers of specialty teas, in every way, shape and form.
Furthermore, what makes tea uniquely positioned in the functional beverage category is that tea is inherently healthful. It’s not some sweetened, water-based drink loaded with fortifying ingredients. Tea is a nutritional powerhouse all on its own.
Packaged Facts’ new report, Tea and Ready-to-Drink Tea in the U.S., 3rd Edition, explores tea’s new prominence and the impact on the market and the consumer psyche.
This report examines the U.S. tea market—retail and foodservice. On the retail side, products include instant tea (multi-serving containers and single-serve/on-the-go packets), leaf tea (loose, bagged and stick forms), liquid concentrate (requires dilution prior to consumption) and ready-to-drink (RTD) (single-serve and multi-serve containers—shelf-stable and refrigerated).
Retail sales come from numerous channels. Mainstream venues are supermarkets, drug stores and mass merchandisers. Other retail venues include club stores, convenience stores (c-stores), dollar stores, drugstores, health/natural foods stores, specialty coffee/tea stores/cafes and “other,” which includes non-traditional food stores such as movie rental establishments, sporting goods shops, toy stores, bookstores, mail order and the Internet, as well as specialty stores that carry a limited assortment of a unique mix of foods and beverages (e.g., Trader Joe’s, Cost Plus, Fox & Obel, etc.).
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
This report will help:
Related Reports:Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond
Jul 3, 2013 - LA4969601 - $4,995.00
A Look Backward and Forward: Culinary Trend Mapping Report
Jan 31, 2013 - LA4938649 - $2,475.00
Energy Drinks and Shots: U.S. Market Trends
Jan 29, 2013 - LA4873762 - $3,150.00
Asian and Latin: Culinary Trend Mapping Report
Dec 20, 2012 - LA4879410 - $2,970.00
Antioxidant Products in the U.S.: Foods, Beverages, Supplements and Personal Care
Apr 1, 2012 - LA3811532 - $3,000.00
Office Coffee Service in the U.S.: Market Trends and Opportunities
Mar 1, 2012 - LA6497889 - $3,500.00
Food Market Research Bundle: Coffee
Feb 10, 2012 - LA6712200 - $8,500.00
Coffee and Tea Foodservice Trends in the U.S.
Feb 1, 2012 - LA6483369 - $3,995.00
Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition
Dec 1, 2011 - LA2897530 - $3,080.00
Tea and Ready-to-Drink Tea in the U.S., 4th Edition
Oct 1, 2011 - LA6210935 - $3,080.00
Questions?Contact a research specialist >
Most Popular ResearchFrozen Foods in the U.S., 4th Edition Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 7th Edition White Paper: Restaurant Menu Trends Gluten-Free Foods and Beverages in the U.S., 4th Edition The Pizza Market in the U.S.: Foodservice and Retail