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American street food is big news. It’s appearing everywhere: on fine dining and fast casual menus, as the theme of food festivals and culinary conferences and, of course, served curbside in myriad forms. We’re not talking about the same old hot dogs or pretzels. In the last two years, street food has been reinvented and reinterpreted to reflect the changing ways Americans eat. It’s a veritable paradigm shift!
Street food is exploding due to the confluence of larger social trends. Because of the economic recession, out-of work culinary professionals and inspired home cooks have started micro-businesses selling food on the street, whether it be seasonal handheld fruit pies or savory Korean tacos.
Using fast-growing social networks such as Twitter and Facebook, budding entrepreneurs announce the menu and locale of the day to a growing crowd of tuned in consumers who are eager diners if not loyal “followers” or outright “fans.” Independent weekly newspapers and bloggers trumpet information about new vendors, many of whom network and set up in the same places, creating a sort of pop-up food court.
Influencing these events is the reality that we have become a nation of snackers, lovers of small plates and (now more than ever) a good bargain. We still want good food from good sources, food that’s in sync with our evolving attitudes about nutrition and the environment, but we want it fast, fun and handy.
This report profiles the significant street foods making headlines today, providing seven strategic trend translations to point readers to new opportunities:
The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot - and what will be - in the food world.
The reports leverage the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.
Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
Each Issue of the Culinary Trends Mapping Report
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
Published bimonthly, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.
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