If variety is the spice of life, then Americans are increasingly making spice the variety of their cooking. Retail sales of spices and seasonings in the U.S. stood at $2.9 billion in 2005, an increase of 1.3% from 2004. Growth can to a large extent be attributed to a change in consumers’ palate. An experimental consumer base and the increased availability of a wide range of seasoning blends are driving the U.S. market for spices and seasonings. A renewed interest in home cooking is working to the benefit of the market as consumers look for convenient options to spice up home-cooked foods.

As immigrant cultures have assimilated into the mainstream American population, the tastes and palates of Americans have altered significantly. Americans are more accustomed to new flavor introductions and are more adventurous and experimental with their cuisine.

Spices and Seasonings in the U.S. documents market size and composition, details marketing and retail trends, forecasts market developments through 2010, provides up-to-date competitive profiles of marketers of spices and profiles buyers by product preferences.

Report Methodology
The information in Spices and Seasonings in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for fall 2005.

What You’ll Get in this Report
Spices and Seasonings in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Spices and Seasonings in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Products
• rends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the spice and seasonings industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for spices and seasonings, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the spice consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for spices and seasonings.
• Research and development professionals stay on top of competitor initiatives and explore demand for spices and seasonings.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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