An increasingly health-conscious public eager for heart healthy ‘happy fat’ and low calorie meals has made seafood one of the fastest-growing food categories. The United States represents one of the most important seafood markets in the world, both from a consumption and catch perspective.

Many factors are influencing the growth and direction of the seafood market, not the least of which include a push toward sustainability in the production and retailing of fresh seafood and shellfish and an effort by the industry to educate consumers on the safety of seafood products and the ease of cooking and preparation.

U.S. Market for Seafood, with a Focus on Fresh, a new report from Packaged Facts, provides an in-depth look at the $20 billion U.S. seafood industry with an emphasis on the largest segment, fresh fish and shellfish. The report tracks key trends affecting U.S. seafood supply and demand, and provides a comprehensive analysis of the main driving forces within the U.S. seafood industry, including the import/export supply chain, consumer attitudes and emerging public opinion, competitor analysis, environmental data. Using various sources, we also evaluate the state of the market and offer likely developments and future trends.

U.S. Market for Seafood, with a Focus on Fresh makes important predictions and recommendations regarding the future of the seafood industry, and pinpoints ways current and prospective market participants can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this study offers across following segments:

• The Products.
• The Market (including market size, composition, projected market growth, future trends, and international perspective).
• The Marketers (market structure plus detailed marketer and brand shares).
• Sales and Distribution Channels (extensive discussion of foodservice and retail venues).
• Marketing and New Product Trends (e.g., foodservice/retail cross-over and number of product launches by trend/type).
• The Consumer (demographics, attitudes and lifestyle trends).

The report includes extensive information from several sources—including many interviews with key industry representatives - as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the many dynamic trends at play in this rapidly shifting market.

Related Reports:

Premium Consumers in the New Economy: Food and Foodservice
Jul 1, 2009 - LA2291282 - $825.00

MarketTrend: The U.S. Market for Chef- and Foodservice-branded Food Sold at Retail
May 1, 2009 - LA2091870 - $2,500.00

Snack Foods Culinary Trend Mapping Report:, Vol. 5, No. 6
Apr 1, 2009 - LA2021233 - $3,300.00

Frozen Foods in the U.S., 2nd Edition
Apr 1, 2009 - LA2204361 - $3,600.00

Latino Foods: The Next Wave Culinary Trend Mapping Report
Feb 19, 2009 - LA2027363 - $3,300.00

Foodies in the U.S.: Restaurant Foodies
Jan 1, 2009 - LA2088291 - $1,999.00

Foodies in the U.S.: Five Cohorts: Foreign/Spicy, Restaurant, Cooks, Gourmet and Organic/Natural
Jan 1, 2009 - LA1653977 - $4,000.00

How Gen Y Eats Culinary Trend Mapping Report
Dec 24, 2008 - LA2017190 - $2,500.00

Prepared Meal Solutions Culinary Trend Mapping Report
Sep 1, 2008 - LA1842462 - $3,000.00

Revolution in Dayparts: Lunch in the Foodservice Market
Feb 1, 2007 - LA1351325 - $1,995.00