The consumer wipes market continues to thrive. Despite mass entry, extreme product proliferation and not a few skeptics over the market’s long-term viability, new products continue to emerge and consumers seem eager to buy them. In the last 3 years there has been an explosion in the number and types of wipes available to the consumer. From baby wipes and facial wipes to disinfecting wipes for your countertop and a slew of automotive wipes to keep your 4-wheel "baby" shiny and supple. In a fast paced world, these wipes are designed for convenience, whether that is for your own personal use or to deal with all those thankless jobs around the house and garage

This updated, all-new Packaged Facts report analyzes sales and growth potential for the $2.1 billion plus U.S. market for personal and household wipes, focusing on the increasing diversity of the products marketed and offering historical sales data and projections through 2008. Coverage includes marketer and brand shares, marketing and new product trends, and retail dynamics. Also included competitive profiles of major players such as, Kimberly-Clark, Playtex Products, Procter & Gamble, S.C. Johnson and Reckitt Benckiser.

Report Methodology
The information in The U.S. Market for PreTreated Wipes and Accessories is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal and household care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

Pegging 2003 sales at $2.1 billion and forecasting sales of at least $4.2 billion by 2008, the report tracks sales for the overall retail universe, quantifying mass-market sales to the marketer/brand share level via the most current IRI data available. The report also documents market size and composition, marketing and retail trends, and the role of the Internet, providing “Looking Ahead” trend forecasts and up-to-date profiles of key consumer demographics based on Simmons Market Research Bureau data for Fall 2003.

What You’ll Get in this Report The U.S. Market for Pretreated Wipes and Accessories makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Pretreated Wipes and Accessories offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream wipe marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies (including mass marketers, supermarkets stores and drug stores)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report If your company is already competing in the pre-treated wipes market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for pre-treated wipes, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for pre-treated wipes based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for personal and household pre-treated wipes
• Research and development professionals stay on top of competitor initiatives and explore demand for pre-treated wipes.
• Advertising agencies working with clients in the pre-treated wipe industry understand the product sbuyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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