MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Prepaid Cards with a Focus on Gift Cards
Published: December 2007

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
The U.S. Market for Prepaid Cards with a Focus on Gift Cards updates Packaged Facts’ 2006 groundbreaking study on gift cards.

Within the context of the U.S. prepaid card market, the report explores the drivers, trends and legal landscape of the gift card market, a market Packaged Facts expects to post continued growth of about 5% annually through 2012. The report also provides a cursory examination of what is happening in international markets.

Report Methodology:
The report’s data are based on primary research, including interviews with industry participants, and secondary research including articles appearing in financial, marketing and trade publications, government business and financial regulatory agencies’ data, company literature, independent financial reports and product advertising. Statistics on market revenues are based on an evaluation of all available information on market sales and trends, including data for publicly traded companies from SEC filings; and trends and figures reported by the trade press and federal regulatory reports and white papers.

What You’ll Get in this Report:
Purchasers of The U.S. Market for Prepaid Cards with a Focus on Gift Cards will come away with a thorough grasp of the gift card market in terms of both consumer behavior and industry trends.

It is a comprehensive treatment of the market’s size and composition, market growth projections through 2012, and both positive and negative factors that will drive this growth. Chapters on marketing, product development and distribution/sales are coupled with in-depth coverage of specific products and case studies of key players in the industry. Identification of demographic segments and relevant buying behavior present a different perspective on the industry, identifying and illustrating consumer attitudes and buying behaviors. The report concludes with consideration of trends and opportunities that will further shape the industry over a period of several years.

Related Reports:

Consumer Payments in the U.S.: Trends Driving the Credit, Debit, and Prepaid Card Industries
Feb 1, 2012 - LA6497843 - $3,995.00

Upscale Latino Consumers in the U.S.
Feb 1, 2012 - LA6488963 - $3,850.00

Private Label Credit Cards in the U.S., 7th Edition
Oct 1, 2011 - LA6385018 - $3,750.00

Underbanked and Unbanked Consumers in the U.S.: Successfully Targeting Consumers of Alternative Financial Services, 2nd Edition
Jul 1, 2011 - LA2826947 - $3,750.00

Mobile and Alternative Payment Systems in the U.S., 2nd Edition
Jun 1, 2011 - LA2739664 - $3,750.00

Regulatory Change and The New Consumer Card and Banking Relationship
Dec 1, 2010 - LA2749750 - $3,375.00

Rewards Cards in the U.S., 3rd Edition
Sep 1, 2010 - LA2716351 - $3,375.00

Consumer Payment Trends in the U.S.
Apr 1, 2010 - LA2445009 - $3,375.00

Commercial Payment Cards: The U.S. and Global Markets and Trends, 6th Edition
Dec 1, 2009 - LA1928139 - $3,000.00

Co-Branded and Affinity Credit Cards: The U.S. and Global Markets and Opportunities, 3rd Edition
Nov 1, 2009 - LA1928141 - $3,000.00