This pet bundle consists of the following three reports:

Dog Population and Dog Owner Demographics in the U.S.

Pet owners and the extensive pet industry that they support (everything from veterinarians to pet food to pet toys to pet supplements) have long been a backbone of the American retail landscape. In the all-new report, Dog Population and Dog Owner Demographics in the U.S., Packaged Facts sheds light on America’s dog owning population using unique data drawn from the Experian Simmons national consumer database. The report offers a present-day and historical analysis of dog owners, examining trends pertaining to the segments’ financial, household, regional, ethnic, and generational composition, as well as trends stemming from dog owner attitudes about advertising, the environment, health, and the internet.

Cat Population and Cat Owner Demographics in the U.S.

Pet owners and the extensive pet industry that they support (everything from veterinarians to pet food to pet toys to pet supplements) have long been a backbone of the American retail landscape. In the all-new report, Cat Population and Cat Owner Demographics in the U.S., Packaged Facts sheds light on America’s cat owning population using unique data drawn from the Experian Simmons national consumer database. The report offers a present-day and historical analysis of cat owners, examining trends pertaining to the segments’ financial, household, regional, ethnic, and generational composition, as well as trends stemming from cat owner attitudes about advertising, the environment, health, and the internet.

Pet Retail Channel Trends in the U.S.

This all-new report will feature exclusive consumer profiling data from Packaged Facts’ August-September 2011 Quarterly Pet Owner Survey, as well as unique data drawn from the Experian Simmons national consumer database. Coverage will include an overview breaking out sales of pet food and non-food pet supplies by retail channel, and examining cross-channel trends including impact of economic recovery and recession, channel migration, channel loyalty, the effect of channel exclusivity or expansion among major marketers and brands, and the role of non-traditional channels such as department stores and off-pricers. Separate focus chapters will home in on key channels and chains including:

• Pet specialty independents and chains including Petsmart and Petco
• Mass merchandisers and supercenters including Walmart and Target
• Traditional supermarkets
• Natural supermarket chains including Whole Foods and Trader Joe’s
• Veterinarians
• Warehouse clubs
• Feed/seed/agricultural
• Drugstores/convenience stores
• Internet/Mail Order

For each channel, the report will provide trended household purchasing rates, a demographic shopper profile, a psychographic shopper profile, and breakouts by pet product category and brand purchased.

Related Reports:

Pet Population and Pet Owner Trends in the U.S.: Fish, Birds, Reptiles, and Small Animals
Jan 8, 2013 - LA4938671 - $2,000.00

Natural, Organic, and Eco-Friendly Pet Products in the U.S., 4th Edition
Nov 1, 2012 - LA6820295 - $3,750.00

Pet Supplies and Pet Care Products in the U.S., 9th Edition
Jul 16, 2012 - LA6501258 - $4,500.00

Cat Population and Cat Owner Trends
Apr 17, 2012 - LA6665510 - $2,000.00

Dog Population and Dog Owner Trends
Mar 30, 2012 - LA6501253 - $2,000.00

U.S. Pet Market Outlook 2012-2013
Mar 30, 2012 - LA6501263 - $3,600.00

Pet Product Retail Channel and Consumer Shopping Trends in the U.S.
Feb 1, 2012 - LA6084729 - $3,500.00

U.S. Pet Market Outlook 2011-2012
Apr 1, 2011 - LA6044254 - $2,970.00

White Paper: Consumer Insights and Trends: Packaged Facts Forecasts the Product and Social Trends That Will Make Their Mark in 2011
Jan 1, 2011 - LA6067755 - $0.00

U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending
Mar 1, 2010 - LA2553713 - $2,360.00