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With consumers demanding more control over their own wellness, nutraceuticals, also called functional foods and beverages, are worth a bullish $15.0 billion at retail. Now, a new Packaged Facts report examines the market for these products that are positioned on either preventing or treating diseases and medical conditions. Starting with clear definitions of nutraceuticals as opposed to fortified foods and supplements, the report moves on to both historical sales, and a sales forecast through the year 2005. Among the market drivers discussed are consumer awareness, the convenience of nutraceuticals and the surprising range of products for diverse age brackets. The strategies of key players, such as Campbell, Johnson & Johnson, Kellogg, Unilever and more, are laid out in-depth. Valuable Simmons demographic data and IRI brand share data are also given.

Additional Information

Scope and Methodology

The Scope of This Report

In this report, Packaged Facts examines the marketplace for packaged nutraceutical food and beverage products. Befitting the current trend to development of such products for consumer use, the focus here is on nutraceuticals as sold through major retail food channels—grocery, mass merchandise, and drug outlets. Business through the natural foods channel, which is poorly monitored by firms that collect sales data, is dis-cussed to a more limited degree. Other distribution channels may be discussed peripher-ally, as a matter of context.

Report Methodology

The information contained in this report is based on primary, secondary, and syn-dicated research. Primary research entailed on-site examination of nutraceutical foods as displayed and sold through retail stores, as well as consultations with industry executives. Secondary research involved culling information from articles appearing in financial, marketing, and trade publications, company literature, and independent financial reports. The syndicated research was provided by several different suppliers.

Statistics on market revenues, revenue growth rates, and marketer shares are based on careful evaluation of all available information on sales and marketplace trends. In par-ticular, market size and share estimates are based to a large degree on proprietary data supplied by Information Resources, Inc. (IRI); however, data from a broad range of sources are factored in.

Individual marketers’ national consumer advertising expenditures are derived from Competitive Media Reporting (CMR) data, as reported in trade press. Analysis of demographic factors in the purchase of nutraceuticals is based on syndicated survey data from Simmons Market Research Bureau, Inc.

Categories Covered:

• Infant’s Nutritional Products
• Comprehensive Nutritional Drinks (CND)
• Confections/Desserts
• Cereals
• Other Beverages (mainly teas and soft drinks)
• Dairy and dairy substitutes
• Baked Goods
• Ingredients/Condiments
• Salty Snacks
• All Other (Prepared Dinners, Entrees, Sides)

Issues Addressed:

• Current and Projected Market Growth
• Factors Affecting Market Growth
• Merging of Medicine and Nutritional Science
• Nutraceutical vs. Functional
• Consumer Profile
• Regulations and Legislation
• Global Marketing Strategies
• Distribution Patterns

Tables And Graphs:

• Current and Projected Sales to 2004
• Share of Retail Market by Category
• Reasons for Controlling Diet (Population Survey)
• Selected Nutraceutical Food Marketers and Their Brands
• New Product Introductions to 2000

Competitive Profiles:

• Abbot Laboratories/Ross Laboratories
• Bristol-Myers Squibb/Mead Johnson Nutritional Group
• Campbell Soup Co.
• Hain Celestial Group
• Johnson & Johnson
• Kellogg Co.
• Procter & Gamble
• Quaker Oats
• Robert’s American Gourmet
• Traditional Medicinals
• Unilever/Slim-Fast Foods

Hours of Research: 650

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