Pet product marketers ignoring the natural supermarket channel do so at their own peril. For several years the leading natural supermarket chains have been outperforming mainstream grocers as consumers embrace natural and organic products of all kinds. What’s more, as disastrous as the spring 2007 pet food recalls were for many pet owners and pet food industry participants, the product safety scare had a strong beneficial effect in the natural supermarket channel. Natural supermarket sales of pet products rose 18% in the first week of April vs. the last week of March 2007, with sales surging by 22% during full-year 2007.

This all-new “channel close-up” report from Packaged Facts homes in on the fast-growing pet departments of natural supermarkets, providing detailed SPINSscan-based data for the channel overall as well as seven product categories of natural and organic products—Dog Food, Cat Food, Pet Treats & Snacks, Pet Supplies, Pet Supplements, Pet Personal & Body Care and Other Pet Food—for three full years (2005-2007) and for the 52-week period ending March 22, 2008. The report also quantifies and profiles leading brands in the natural supermarket channel, with a particular focus on the top five: Pet Promise (Natural Pet Nutrition), PetGuard, Newman’s Own Organics, Wellness (Old Mother Hubbard) and Castor & Pollux.

Also examined in much detail are the top two natural supermarket chains—Whole Foods and Trader Joe’s—including original photographs of these stores’ pet departments based on field visits to stores by Packaged Facts. In addition, using Simmons Market Research Bureau’s Spring 2008 Study of Media and Markets, and BIGresearch’s February 2008 Consumer Intentions and Actions Survey and Simultaneous Media Study, Packaged Facts profiles pet owners as natural supermarket and organic product shoppers. Rounding out this report’s cutting edge examination of the natural supermarket channel’s explosive growth as a pet product sales venue are primary interviews with industry experts, regular participation in pet industry trade events, and extensive Internet canvassing.

Related Reports:

Natural and Organic Food and BeverageTrends: Current and Future Patterns in Production, Marketing, Retailing, and Consumer Usage, 2d Edition
Sep 1, 2008 - LA1119530 - $3,300.00

Coffee in the U.S.: Retail, Foodservice and Consumer Trends
Aug 1, 2008 - LA1486845 - $3,850.00

Fresh Pet Food in North America: The Raw/Frozen, Refrigerated and Homemade Wave
Jul 1, 2008 - LA1420439 - $2,500.00

The American Value Shopper in a Down Economy
Jun 1, 2008 - LA1792254 - $3,000.00

Pet Insurance in North America, 3rd Edition
May 1, 2008 - LA1391937 - $3,300.00

The Future of Food Retailing in the U.S
Mar 1, 2008 - LA1562608 - $3,850.00

Pet Supplements and Nutraceutical Treats in the U.S.
Feb 1, 2008 - LA1391918 - $3,300.00

Food Flavors and Ingredients Outlook 2008
Feb 1, 2008 - LA1604220 - $2,750.00

Convenience Foods in the U.S., Volumes 1 and 2: Fresh and Frozen
Jan 1, 2008 - LA1635041 - $6,000.00

Kids’ Beverages in the U.S.
Jan 1, 2008 - LA1635853 - $3,000.00