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The U.S. Mom Market, 2nd Edition, new Packaged Facts report looks at the most powerful and influential consumer in US Households today Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms. The first section of the report provides facts and figures on the overall Mom market with a particular focus births and new parents. Focused mainly on Moms of children up to 5 years old, the years of greatest expenditures by parents, moves quickly from a factual understanding of this dynamic consumer to a broad and varied look at their lifestyles. Several chapters in the report look at Marketing, particularly the classic marketing P’s: Product, Pricing, Promotion and Placement. Given that brands are becoming much more aware of this market, this report is less of an argument that Moms matter as consumers; it is a focus on how to market them, given that motherhood has truly evolved in the US. Advertising is explored in great depth, new and popular Mom products are highlighted and examples of brands winning with the segment are included. Finally, the report provides an extremely deep and new-to-the-market look at what really matters to Moms when they consider products and service. Through primary research on product attributes and brand images readers will be able to clearly understand what Motivates a Mom. Finally, the end of the report (and throughout) focuses on opportunity and provides ideas and initial thoughts to spark innovation and development. Ideas coming from Moms directly on what they’d like to see in the marketplace are detailed as well.
Report Methodology About the Authors Silver Stork Research is a Mom-focused research company, dedicated to helping clients understand the Mothers of today and tomorrow. We utilize innovative market research techniques to gather actionable insights that enable clients to increase brand relevance, drive market share, and create tangible sales results. Silver Stork offers client’s multiple opportunities to keep abreast of the Mom/Dad/Family consumer market via traditional research services, custom branded techniques, access to our national panel of 8000+ moms, and market intelligence via various Silver Stork intellectual properties.
What You’ll Get in this Report Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report This report will help:
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