Products with low-glycemic labeling have been on store shelves around the world for about 20 years, but in the United States, it was first around 2003 that such products entered mainstream U.S. supermarkets. And even then, their presence has been minimal in the marketplace. However, most food industry experts predict this is going to change, and that promoting foods based on their glycemic index, or a similar measure, is going to have a long-lasting impact on the way Americans choose the foods and beverages they consume.

Prior to 2003, U.S. products that boasted the fact that they were low-glycemic tended to be dietary or nutritional supplements, rather than foods and beverages, and were sold in natural food stores. After the low-carb diet came and disappeared, U.S. consumers began to understand that not all carbohydrates are created equal. They started to understand the difference, and many were immediately open to the concept of low-glycemic foods and beverages.

Low Glycemic Index Foods and Beverages in the U.S., a new report from Packaged Facts, includes an in-depth analysis of leading, as well as up-and-coming marketers of low glycemic index foods, including an overview of their offerings and their position in the marketplace. Insight is provided to what retailers are currently offering and what they want to offer. If you are a product developer, a marketer, or a retailer, this report is a must-have-tool in order to effectively compete in the growing, and very profitable low glycemic index foods market.

Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, convenience stores (c-stores), and club stores. Company, distributor, and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.

Overall market data is for the entire retail industry. No foodservice sales are included.

Specific branded retail market figures focus on sales through mainstream supermarkets, mass merchandisers, and drug stores and are based on data from Information Resources Inc. (IRI), Chicago, Illinois.

The analysis of consumer demographics is derived from the Fall 2003, 2004, and 2005 Simmons Adult National Consumer Surveys.

What You’ll Get in this Report
Low Glycemic Index Foods and Beverages in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Low Glycemic Index Foods and Beverages in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for low glycemic index foods, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for low glycemic index products.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for low glycemic index foods and beverages.
• Research and development professionals stay on top of competitor initiatives and explore demand for low glycemic index foods and beverages.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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