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This new edition continues Packaged Facts’ tradition of comprehensive coverage of the U.S. lawn & garden market, valued at over $25 billion at retail in 2011. Closely linked to housing and employment trends, the market has suffered from the recession and its lingering drag on the economy, as well as other dampening factors including high energy prices and climate concerns. Some of those challenges also represent opportunities, however. For example, “green” gardening threatens traditional L&G (gas-powered machinery, synthetic chemicals), but also offers a way forward into a more sustainable future as a new generation of gardeners embrace trends including organic gardening and food gardening. The all-important aging Boomer segment also holds promise, including in professional lawn care services.
Building on the continuity and coverage of previous editions, this fully updated report examines the U.S. market for lawn and garden products and services, including all products and services sold for maintenance, treatment, and enhancement of lawns, gardens, and landscapes. Focusing primarily on the consumer sector, the report divides the market into three categories: Equipment (power and hand-held), Supplies (insecticides and fertilizer), and Services. Following an overview chapter detailing the market as a whole and providing cross-category perspective, the study offers separate in-depth chapter analyses of each category, including market size, composition, and projections; competitive trends; retail trends; and consumer trends.
An important new feature is consumer data from Packaged Facts’ proprietary online survey conducted in September 2011, supplemented by cross-tabulated consumer survey results from Experian Simmons. Coverage includes trended levels of participation in home gardening and trended ownership and purchasing rates for three categories: power equipment, hand held tools, and supplies. Each of these categories is broken down by product type, with proprietary survey data indicating level of spending and outlet for purchasing. The report also presents demographic profiles and highlights of the U.S. gardener and of participants in each of the product categories, and quantifies consumer usage rates and spending trends for professional lawn care services.
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