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The $24 billion U.S. lawn and garden (L&G) market has held up remarkably well under the relentless pressure of an epic macroeconomic storm. While cracks in the competitive structure are beginning to appear, the L&G market has proven to be tough and adaptable. Certainly, vast opportunities exist to turn current downsides into upsides.
In our 2009 edition of the widely consulted study The U.S. Lawn and Garden Market, 8th Edition, Packaged Facts presents a comprehensive and multifaceted analysis of the current L&G market. Along with detailing the many opportunities latent in the economic crisis, this study offers an in-depth examination of competitive issues and trends, including the impact of marketer attrition, management survival strategies, the slowing of globalization, potential dealer and independent retailer resurgence, growing influence of the green movement, regulatory/political developments, and responses to drought. Also addressed are possible breakdown scenarios involving supply shortages or similar economic discontinuities.
As always, our study features numerous tables estimating current sales of L&G equipments, supplies, and services, and offers five-year sales projections. Complete and up-to-date competitive profiles are presented of major marketers, such as MTD, Toro, Deere, Husqvarna, Briggs & Stratton, Ames True Temper, Fiskars, Scotts Miracle-Gro, and TruGreen, among others. Comprehensive coverage of new product trends, a thorough analysis of the retail sector, and analytical profiles of L&G consumers are also provided.
Read an excerpt from this report below.Report Methodology
The study is based on the analysis of a wide range of primary and secondary research, including information compiled from trade journals, trade associations, company reports, government data, industry surveys, consumer polls, magazines, newspapers, websites, books, in-store inspections, and discussions with professionals. These sources have been supplemented by proprietary consumer demographic data supplied by Experian Simmons Market Research Bureau. Adding depth to our analysis is over a decade's worth of research on the lawn and garden market conducted by Packaged Facts.
About the Author
David Cappello is a senior market analyst who in over 20 years has authored and edited scores of studies on a vast range of consumer and financial products markets. In 2000 Cappello began researching alternative energy and green economics in order to apply his understanding of market dynamics to these emerging sectors. The first result was a report on the solar power market, published in 2004 by ARS Insights. His most recent studies in these areas, published by imprints of MarketResearch.com, include Renewable Energy Investment in the United States (2007), The U.S. Solar Energy Market (2008), and Trends in Organic Lawn and Garden Products (2009).
Market Insights: A Selection From The Report
Organic L&G Marketers
The L&G organic sector has experienced a rapid influx of marketers over the past five years, with an estimated 300 organic marketers now participating. The largest of these marketers offer dozens of products, with their brands spanning across the L&G supplies spectrum.
Packaged Facts estimates that home centers currently account for a 64% retail share of L&G supplies sales. Following are discounters (23%), garden centers/nurseries (10%), and all other outlets (3%). These estimates assume that, based on the organic trend, GC/N and other outlets have gained slightly since 2007 at the expense of the big boxes.
Number of Purchasers: By Supplies Product Type
According to Experian Simmons, the most frequently purchased supplies product types in 2008 were lawn fertilizers, purchased by 28 million households (25%), and lawn herbicides, purchased by 25 million households (23%). Following were synthetic insecticides, 19 million households (17%); garden fertilizers, 17 million (15%); plant food, 16 million (14%); compost, 8 million (7%); and organic insecticides, 4 million (3%).In the News
U.S. Market for Lawn and Garden Products to Reach $26 Billion in 2014, Packaged Facts Report Forecasts
New York, June 25, 2009 - Bucking a trend of steadily declining growth since reaching its peak in 2003 and 2004, the U.S. market for lawn and garden products will total $26 billion in 2014, according to Lawn and Garden Products in the U.S., 8th Edition, the latest report by leading market research publisher Packaged Facts. Annual growth rates between 1% and 2% are expected.
Packaged Facts identified several factors that could unite to favor the lawn and garden market across the services, supplies, and equipment sectors. Optimism persists despite threats from the down economy, the housing and development bust, increasingly negative perceptions about hydrocarbons and synthetic chemicals, climate change, and potential increases in oil prices.
“Under current conditions of converging crises, it is difficult to be enthusiastic about growth prospects over the next five years. However, if the economy manages to stay fairly intact and functional through these hard times, the lawn and garden market should benefit and show positive though slow growth,” says Tatjana Meerman, publisher of Packaged Facts.
The more significant encouraging prospects are: homeowners sustaining property values through lawn appearance and health; the food gardening trend; a bottoming out of housing around 2011 or 2012; the industry’s greening momentum; and aging Baby Boomers engaging in at-home pursuits such as lawn and garden activities. The food gardening trend has had a particularly substantial impact on the market.
Packaged Facts predicted this “vegetable gardening renaissance” in its May 2007 study. What caused the trend to take off in 2008 were several factors including numerous food scares (tomatoes, jalapenos, peanuts, etc.), food price inflation, growing fears over food security in an economic collapse scenario, and positive responses to the edible yards and “locavore” movements. Michelle Obama planting a food garden on the White House lawn in spring 2009 further solidified the trend’s popularity.
Lawn and Garden Products in the U.S., 8th Edition provides a comprehensive analysis of the current U.S. market for lawn and garden products and services across three major product categories: equipment, supplies, and services. Major issues and trends are addressed, and a thorough analysis of the retail sector is provided. The report examines the market size and projections for future growth, in addition to presenting in-depth competitive comparisons. Historical data and projections for the period 2010-2014 are also provided.
About Packaged Facts - Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services.
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