After rising to unprecedented heights and achieving record-breaking success, the $25 billion U.S. lawn and garden market reached a plateau in 2006. From this magisterial vantage point, challenges to future growth can be seen in all directions. First, the housing boom is now over, removing a major market stimulus. Further threatening growth are excessive debt, climate change, volatile oil prices, and stricter regulation. Also not to be dismissed is a growing embrace of alternative lawn and garden concepts.

In this 2007 edition of Packaged Facts’ widely popular and well-received study. Lawn and Garden Products in the U.S., we present a comprehensive and in-depth analysis of the current L&G market, with an emphasis on how marketers, distributors, retailers, and dealers are striving to overcome these challenges. Major issues and trends are addressed, including globalization and manufacturing, the twists and turns in ongoing consolidation, the housing slump and its possible dire implications, global warming and carbon emissions, potential radical regulations, the post-patent situation in pesticides, industry-wide labor problems, and the emergence of organic approaches to lawn care and gardening. As always, this study features numerous tables detailing sales of L&G equipment, supplies, and services, with sales projections offered to 2011. It also contains competitive profiles of major marketers such as MTD, Toro, Deere, Husqvarna, Briggs & Stratton, Ames True Temper, Fiskars, Scotts, Spectrum Brands, and TruGreen, among others; provides comprehensive coverage of new product trends; engages in a thorough analysis of the retail sector; and presents analytical profiles of lawn and garden product purchasers.

Report Methodology
The information in Lawn and Garden Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Consumer information was derived from Simmons Market Research Bureau, fall 2006 National Consumer Survey.

What You’ll Get in this Report
Lawn and Garden Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and data that Lawn and Garden Products in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers(including discussions of specific marketer brand and market shares)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the lawn and garden market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for lawn and garden products, as well as projected sales and trends through 2011. Contributing to that understanding will be an analysis of sales data, and a discussion of the consumer for lawn and garden products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for lawn and garden products.
• Research and development professionals stay on top of competitor initiatives and explore demand for lawn and garden products.
• Advertising agencies working with clients in the lawn and garden industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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