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The $27 billion lawn and garden market has fallen off slightly from its above-inflation growth pace of the late 1990s. Yet this slowdown looks to be only temporary as American homeowners, now at a record number, settle into their newly acquired properties and baby boomers enter the peak years for gardening popularity. Covering the three primary L&G categories—outdoor equipment, supplies and professional lawn care services—this 2001 update of Packaged Facts' best-selling study of the U.S. lawn and garden market comprehensively analyzes the factors that promise to drive this market—including extremely favorable demographics, continued homeowner affluence and a new focus on push-marketing by the consolidating major players. Featuring numerous sales tables and definitive marketer lists, and containing profiles of industry leaders such as Deere, Toro, MTD, Echo, Ames, Fiskars, Scotts, Pursell-Bayer, and TruGreen-ChemLawn, this study thoroughly examines competitive and new product trends, evolving regulatory issues, the shifting retail environment, the emergence of e-commerce, advertising/promotion expenditures and positioning, and consumer attitudes and purchasing patterns. It is a must-read for anyone interested in the coming boom of the lawn and garden market.

Additional Information

Press Release
Gardening Is #2 Activity With Over-30 Crowd; Lawncare Market Reaches $21 Billion in 2000

New York, March 20/PRNewswire –- MarketResearch.com, the leading provider of global market intelligence products and services, announced the release of a new research study “The U.S. Lawn & Garden Market” from Packaged Facts. According to this study, the lawncare market enjoyed a 3.9% growth in 2000 and is expected to grow to $26 billion by in 2005. This renewed growth is mostly attributed to the 77 million aging baby boomers who account for most of the equipment, product and service expenditures associated with lawncare.

“Most baby boomers have become affluent homeowners, viewing lawncare and gardening as outdoor leisure activities and basic functions of homeownership,” said Richard Koulbanis, Senior VP of Research Publishing for MarketResearch.com. “Because beautifying a home while improving its value is important to any homeowner, investing in high-ticket landscaping products and services is considered both realistic and feasible.”

The lawn equipment category, which includes outdoor power equipment, tools and implements, and watering/spraying devices, reached a historic high of $12.6 billion in 2000. The lawn and garden supply category, covering fertilizers/growth media and pest control, jumped nearly 5% over 1999 sales to garnish $4.9 billion in 2000. Professional lawncare services, defined as those devoted to lawn treatment rather than maintenance, reached an outstanding $3.4 billion, up 12% from 1999.

About Packaged Facts

For over 30 years, Packaged Facts, a division of MarketResearch.com, has been producing quality research reports on a wide range of consumer markets. Packaged Facts reports cover U.S. markets and include information on global market trends and opportunities. The industry sectors covered by the company include: beverages, demographics, educational and leisure products, food, health and beauty products, home furnishings, household chemicals, lawn and garden products, pharmaceuticals (OTC) and retailing.

Scope and Methodology

Market Parameters

This study examines the U.S. lawn and garden market, with a primary focus on products/services sold to consumers at retail or on a contractual basis for maintenance and treatment of their lawns and gardens. As defined by Packaged Facts, the lawn and garden market is divided into three broad product categories: equipment, supplies, and services.

• The equipment category consists of engine-powered outdoor power equipment (OPE), hand-powered tools and implements, and watering/spraying equipment designed for outdoor lawn and garden use.
• The supplies category includes two segments: fertilizers/growth media; and pest control products (herbicides, insecticides, and fungicides).
• The services category is limited to professional lawncare services specializing in supplies application.

Not included within the scope of this study are products and services sold to commercial/professional, horticultural/agricultural, and institutional/recreational markets. Also excluded from this study are the actual “elements” of lawns and gardens—i.e., seeds, bulbs, plants, grasses, trees, and other “live goods.”

Study Methodology

The information contained in this study was compiled from both primary and secondary sources. Primary research took the forms of consultation with industry experts and on-site inspections of the major lawn and garden retail outlets. Secondary research entailed analysis and synthesis of a vast range of information collected from the industry-dedicated trade press, lawn and garden trade associations, government documents, retail journals, marketer publications and press releases, and other relevant sources. Sales figures are based on a comprehensive evaluation of various current market estimates and growth trends as put forth in the trade literature, as well as reference to Packaged Facts’ own historical files on the lawn and garden market. Our analysis of consumer demographics is based on data supplied by Simmons Market Research Bureau in its Spring 2000 Study of Media and Markets.

Are you prepared to grow your lawncare business?

“The U.S. Lawn & Garden Market” from Packaged Facts covers advancements in six specific areas of lawncare, focusing on the product development, government regulations and marketing strategies of each. Get detailed industry information on:

• Outdoor power equipment
• Tools and implements
• Watering/spraying equipment
• Fertilizers/growth media
• Pest-control
• Professional lawncare services

Find out how:

• Company consolidation and acquisition are beginning to change to overall structure of the lawncare business.
• The 78 million baby boomers nearing middle age countermand the negative affects of a slowing economy and erratic weather patterns.
• EPA and CARB challenged manufacturers to reduce lawn equipment’s pollution contribution by 70%-80%.
• A new “natural” lawncare trend is expected to stimulate growth in some area of the equipment category.

Representing over 600 hours of research, analysis and execution, “The U.S. Lawn & Garden Market” is compiled from both primary and secondary data, including:

• Industry-dedicated trades
• Lawn and garden associations
• Company, government and industry research
• Consultations with industry experts
• On-site inspections of major lawn and garden retail outlets>

MarketResearch.com gives you the tools you need to identify strategic opportunities for your company and stay ahead of the competition. With this substantial insight into your current and projected market, you have the necessary information to formulate on-target business plans, execute the right creative for advertising, and budget resources properly.

At MarketResearch.com, we provide critical information to key decision-makers in the lawncare industry. Visit our site at www.MarketResearch.com today to access this entire report, select chapters or discrete segments that hold the most value to you.

Categories Covered:

• Outdoor Power Equipment
• Tools and Implements
• Watering/Spraying Equipment
• Fertilizers/Growth Media
• Pest Control Products
• Professional Lawncare Services

Issues Addressed:

• Current and Projected Market Growth
• New Product Development
• Government Regulations
• Affect of Global Warming, Home Ownership
• Marketing Strategies
• Technological/Biotechnological Innovations
• Industry Consolidation
• Consumer Profiles
• Channels of Distribution and Retail
• E-Commerce Activity
• Consumer Advertising Expenditures

Companies Profiles:

• Ames True Temper
• Bayer-Pursell
• Black & Decker Corp.
• Deere & Co.
• Electrolux
• Fiskars Corp.
• Lawn Doctor
• MTD Products, Inc.
• Murray Ohio Manufacturing Co.
• The Scotts Co.
• ServiceMaster
• Terra Systems
• The Toro Company
• UnionTools, Inc.
• Weed Man/Turf Holdings, Inc.

Tables and Graphs:

• Market Size and Growth
• Share of Market by Category, Outlet Type
• Selected Marketers, Top Brands and Products
• Marketer and Brand Shares
• New Product Introductions
• Housing Market Stats

Retailers Profiled:

• Home Depot
• Kmart
• Lowe’s
• Sears
• Target
• Wal-Mart

Hours of Research: 650

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