Since the licensed appearance of Mickey Mouse on a Post Toasties cereal box in 1925, the marketing of kids’ foods has never been quite the same. This is another pivotal time for kids’ food and beverage licensing as marketing to kids is under heavy fire from parents, consumer groups and the government, spurred by concerns of rampant childhood obesity. However, controversy will not stop the $746 million licensed kids’ food and beverage market from growing. In fact, this all-new Packaged Facts report looks at the tremendous opportunities for licensees and licensors in the development of entirely new food and beverage arenas, especially in healthy foods and drinks, such as packaged fruits and vegetables or bottled water.
Kids’ Licensed Foods & Beverages in the U.S. contains data on the U.S. market for licensed food & beverage products targeted at kids age 3 to 11, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles top kids’ licensing properties.
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