Since the licensed appearance of Mickey Mouse on a Post Toasties cereal box in 1925, the marketing of kids’ foods has never been quite the same. This is another pivotal time for kids’ food and beverage licensing as marketing to kids is under heavy fire from parents, consumer groups and the government, spurred by concerns of rampant childhood obesity. However, controversy will not stop the $746 million licensed kids’ food and beverage market from growing. In fact, this all-new Packaged Facts report looks at the tremendous opportunities for licensees and licensors in the development of entirely new food and beverage arenas, especially in healthy foods and drinks, such as packaged fruits and vegetables or bottled water.

Kids’ Licensed Foods & Beverages in the U.S. contains data on the U.S. market for licensed food & beverage products targeted at kids age 3 to 11, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles top kids’ licensing properties.

Report Methodology
The information in Kids’ Licensed Foods & Beverages in the U.S.is based on primary and secondary research. Primary research entailed consultation with industry participants and on-site examination of retail outlets. Secondary research entailed gathering data from relevant trade, business and government sources, including company promotional literature and annual reports. In addition, the report includes: branded retail market figures from Information Resources, Inc. (IRI); an analysis of top kids’ licensing properties, based on the KidzEyes/Funosophy Spring 2007 License Tracker Survey; new product introductions from reports in the trade press and Productscan Online, a Datamonitor service; and an analysis of consumer attitudes toward advertising, based on Simmons Market Research Bureau consumer surveys.

What You’ll Get in This Report
Kids’ Licensed Foods & Beverages in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Kids’ Licensed Foods & Beverages in the U.S. offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the kids’ licensed food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for kids’ licensed foods and beverages, as well as projected markets and trends through 2011.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for kids’ licensed foods and beverages.
• Research and development professionals stay on top of competitor initiatives and explore demand for kids’ licensed foods and beverages.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy kids’ licensed foods and beverages.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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