Now 25% off the original sale price of $2,750.
This report provides a detailed analysis of the $9 billion U.S. children's foods market, including cereals, lunch foods and snacks, beverages, meals and entrees, and ice cream and frozen novelties specifically targeted to kids. Myriad products and trends are covered, including the implications of a growing consumer base; the impact of 2-income families' greater discretionary income; and the potential for growth in ready-to-eat food products. Profiles of leading marketers and extensive market share tables, as well as advertising, and promotions trends are included. Thorough demographic profiling of kids as consumers is also provided.

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