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MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Kids Market
Published: April 2002

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This Marketlooks report includes an overview of demographic trends and buying power within the U.S. kids market, which is defined as including those in the 5- to 14-year-old age group. It provides key findings concerning population trends, consumer behavior, size of the kids market, kids media, marketing and advertising strategies, and examples of companies targeting the kids market.

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