Now 50% off the original sale price of $2,750.
This report by Packaged Facts covers the 37.5 million population segment of children, ages 5--14. Includes 6 major chapters: demographics, market, kids as consumers, media, marketing to kids, and examples of campaigns and strategies targeted to kids. Highlights 5-14 age group's spending power; an inside look at the use of language when marketing to kids; and thought-provoking analyses of emerging trends and opportunities in this lucrative market.

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