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The multi-billion market for infant, toddler and preschool products represents one of the most dynamic and resurging segments of the consumer goods industry. This three-part series, The U.S Market for Infant, Toddler and Preschool Products, analyzes the trends, data and products that are driving this exciting market, and offers expert insight and recommendations into areas of growth and future opportunities for marketers of children’s clothing, furnishing, toys and babycare supplies, advertising agencies, and investment companies.

Volume 1 - Clothing (March 2003)
Higher birth rates are bringing about a more baby- and kid-centric culture. In a generally soft economy, the $12 billion infant, toddler, and preschool (ITP) clothing business represents one of the fastest-growing portions of the apparel market. Using a new data-intensive, compact format, this Packaged Facts report quantifies the ITP clothing market, providing market size and composition; growth rates; factors affecting future growth; and five-year industry forecasts through 2007. Also included are a review of the competitive environment and key industry players, both wholesale and retail; and an analysis of current Simmons Market Research Bureau data profiling consumer demographics.

New to the report is a cutting-edge discussion of action points companies can use to benefit from the trends driving this market. Up-to-the-minute information on industry developments relating to mergers, acquisitions, and IPOs; target marketing; brand maintenance; designer and licensed products; and e-commerce provide the strategic information needed to keep pace with this changing market.

Volume 2 - Home Furnishings and Toys (April 2003)
In a data-intensive yet compact new format, this Packaged Facts report analyzes the $9.7 billion market for infant, toddler, and preschool (ITP) home furnishings and toys. Providing comprehensive sales, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.

This report first quantifies the ITP home furnishings and toys market, covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, and providing detailed individual profiles of leading mass marketers. Next is an analysis of the retail mileu, including Internet marketing. The final chapter tabulates and analyzes demographics for purchasers of infant, toddler, and preschool home furnishings and toys. Use this compact but comprehensive report to keep up with industry developments relating to mergers and acquisitions; target marketing; brand maintenance; licensed products; and the fast-shifting e-commerce marketplace.

Volume 3 - Babycare Supplies (April 2003)
In a data-intensive yet compact new format, this Packaged Facts report analyses the $6.8 billion market for babycare supplies. Providing comprehensive sales, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.

This report first quantifies the babycare supplies market (disposable diapers and wipes, skincare products, feeding accessories, and safety products), covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, and providing detailed individual profiles of leading mass marketers. The retail mileu is discussed next, while the final chapter tabulates and analyzes demographics for purchasers of babycare supplies. Use this compact but comprehensive report to keep up with industry developments relating to mergers and acquisitions; target marketing; brand maintenance; and the fast-shifting retail marketplace.

Executive Overview (May 2003)
Purchasers of the full, three-volume report will also receive an Executive Overview that draws together the trends, numbers and products covered in each of the volumes. The Overview offers commentary on the state of the ITP market as a whole, and presents opportunities, strategies and trends forecasts for the overall state of the ITP market.

Report Methodology
The information in The U.S. Market for Infant, Toddler and Preschool Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the ITP market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived supermarket sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2001) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

All three volumes of this report look at every segment of this dynamic market, examining trends for growth and projecting sales of ITP products through 2007. They analyze consumer demographics and their current and projected impact on sales of clothing, furnishings and toys, and babycare supplies. They provide up-to-date competitive profiles of marketers of ITP products - including a look at smaller, up-and-coming companies - and discuss the influence of demographic trends as a driver of retail trends. The reports also spotlight new products and current advertising trends, and offer readers trends and marketing opportunities within these burgeoning industries.

What You’ll Get in this Report

Unlike other market research reports, the focus is solely on the comprehensive ITP market. The report is arranged in the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, ITP specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities
• Figures on Advertising and Promotion

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the ITP market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ITP products, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from Information Resources Inc. and other published and trade sources, a detailed discussion of the consumer for ITP products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for ITP product.
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the infant, toddler and preschool arenas.
• Advertising agencies working with clients in the children’s products markets understand the ITP product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Volumes in the series are as follows:

The U.S. Market for Infant, Toddler and Preschool Products, Volume I: Clothing
The U.S. Market for Infant, Toddler and Preschool Products, Volume II: Home Furnishings and Toys
The U.S. Market for Infant, Toddler and Preschool Products, Volume III: Baby Care Supplies
The U.S. Market for Infant, Toddler and Preschool Products, Volumes I-III

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