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In a data-intensive yet compact new format, this Packaged Facts report analyzes the $9.7 billion market for infant, toddler, and preschool (ITP) home furnishings and toys. Providing comprehensive sales, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.

This report first quantifies the ITP home furnishings and toys market, covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, and providing detailed individual profiles of leading mass marketers. Next is an analysis of the retail mileu, including Internet marketing. The final chapter tabulates and analyzes demographics for purchasers of infant, toddler, and preschool home furnishings and toys. Use this compact but comprehensive report to keep up with industry developments relating to mergers and acquisitions; target marketing; brand maintenance; licensed products; and the fast-shifting e-commerce marketplace.

This report is the second of a three-part series on the infant, toddler, and preschool market, which also covers Clothing (Volume I) and Babycare Supplies (Volume III). An Executive Overview of all three volumes is provided to purchasers of the series, providing a cross-comparison of opportunities and competition in these inter-related sectors of the infant, toddler, and preschool market.

Volumes in the series are as follows:

The U.S. Market for Infant, Toddler, and Preschool Clothing, Volume I in the series: The U.S. Market for Infant, Toddler and Preschool Products
The U.S. Market for Infant,Toddler, and Preschool Home Furnishings and Toys: Volume II in the series: The U.S. Market for Infant, Toddler, and Preschool Products
The U.S. Market for Infant, Toddler and Preschool Products, Volume III: Baby Care Supplies
The U.S. Market for Infant, Toddler and Preschool Products, Volumes I-III

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