The food industry's focus upon HMR has made it a whole "new" marketing category with a worth of $89 billion in 1998. This Packaged Facts report helps both restaurant and grocery execs to cash in on HMR's potential sale of $106 billion by 2003. This report provides the essential knowledge needed to fully exploit the HMR market, including discussions of market influences, corporate strategies, new products, and demographics. The battle plans of McDonald's, Tricon, Tyson, Sara Lee, Kroger, and others are profiled. Individual sections are available.

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