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This completely new Packaged Facts report analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. The report begins with chapters analyzing key characteristics of the Hispanic population, such as projected growth trends, and assessing the role of Latinos in the American economy. The next section, which focuses on the consumer dynamics of Latino families and their kids, begins with a chapter on Hispanic family structure and values. The report then provides an in-depth analysis of the Latino family as a consumer unit, keying on topics such as the attitudes of Hispanic families toward spending and saving, shopping behavior within the Hispanic family, and differences in consumer expenditure patterns. A separate chapter highlights crucial aspects of consumer behavior on the part of Latino parents and their kids in a range of segments that include food at home and eating out, fashion and personal care, and entertainment choices. The final section of the report provides an in-depth analysis of trends in media usage, marketing and advertising strategies, and Hispanic buying power. The strategic impact of the continuing assimilation by Latinos in American society is analyzed and key trends and opportunities in the Hispanic market are identified.
Marketers and advertisers often place the Latino family at the core of their Hispanic marketing strategies. The 2005 edition of Packaged Facts The U.S. Hispanic Market offers an innovative look at how the Hispanic family operates as a consumer unit. By analyzing data compiled from similar questions appearing in the Simmons National Consumer Surveys of adults, kids, and teens, this report is able to offer groundbreaking insights into consumer attitudes and behavior within the Latino family from the perspective of both parents and children.
About the Authors
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
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