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This timely update analyzes the rapidly growing health and natural food market, which is projected to surpass $21.0 billion in sales by the year 2004. The report details current market size and provides growth projections for the six product categories: packaged groceries, bulk groceries, frozen, refrigerated, produce, and perimeter/prepared foods. The report assesses marketing and new product trends, provides details on products recently introduced, and profiles major players including Hain Food Group, Horizon Organic Dairy, and Small Planet Foods. Distributor trends and consumer attitudes and behaviors are also covered in detail. Individual sections are available. From Packaged Facts.

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