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In recent years, certain segments of the hair care market were having the equivalent of a bad hair day. Colorants, hair spray, perms/relaxers and hair growth have struggled since 2001, but the future looks better, with most of the struggling segments seeing improvements through 2010 — except for hair growth, which will continue to see fall out.
According to the new Packaged Facts report, Hair Care Products in the U.S., the total hair care market is expected to grow at a CAGR of 2.4% through 2010 reaching $8.5 billion. Conditioner, gels and mousses, and interestingly, hair spray, which may have finally lost its historical baggage, are expected to lead the charge.
Driving this fragmented market is the blurring of prestige and mass. Increasingly, higher-end products, such as organic, salon or professional-influenced, and cosmeceutical brands are found in a wider range of channels — all with higher premium pricing for smaller volume products. The simple benefit for manufacturers, retailers, and the marketplace is in selling prestige-style smaller volume products at higher prices, allowing higher profits margins for all.
Hair Care Products in the U.S. includes industry data on market size, share, segments and strategies; profiles of major players and the competitive landscape; retail and distribution channels; advertising and promotion; innovations, trends and forecasting; and consumer usage demographics. Products covered include shampoos, conditioners, styling products, colorants, permanents, relaxers, growth products, and accessories
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Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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