The U.S. Greeting Card Market

Jul 1, 1998
256 Pages - Pub ID: LA515
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This report from Packaged Facts analyzes the over $7 billion U.S. retail market for greeting cards as it struggles to increase sales in a mature market. This study presents market projections through 2002; profiles major and specialty marketers; and discusses marketing, new product, and retail trends. Find out, in one compact source, what major marketers like Hallmark, American Greetings, and Gibson are doing to compete in this competitive marketplace; how the Internet and computer software are changing marketer/consumer relationships; and much more.

Related Reports:

Greeting Card Market
Mar 1, 1996 - LA420 - $1,375.00

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