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A broad spectrum of food products from an increasingly wide range of gourmet marketers is rapidly finding a place in mainstream grocery channels and on mainstream American tables. Several key developments are expanding the appeal of gourmet/premium foods and beverages to consumers: Americans’ growing interest in world cuisines and flavors, growing concern with health and wellness, rising discretionary income, and an overall penchant for indulgence. The upshot is consumers with more sophisticated palates, higher nutritional demands, the ability to afford premium products, and the desire to enjoy them on a regular basis. While none of these trends is completely new, there are signs that they have been accelerating. At the same time, the current upswing in “channel blurring” is expanding retail distribution of gourmet/premium foods and beverages as grocers seek to distinguish themselves by luring shoppers with premium products they cannot find elsewhere.
Now in its 6th edition, this all-new Packaged Facts report, The U.S. Market for Gourmet Foods and Beverages, offers a unique look at this burgeoning market. The report comprises two volumes: the first, Market, Products and Trends, analyzes sales and growth potential for gourmet and premium foods and beverages, focusing on ready-to-eat meals (including frozen, refrigerated, and shelf-stable meals, soups, appetizers, and frozen pizza); baked goods (from artisan breads to crackers, cookies, and cakes), pasta, and grains; cheese; fresh produce (including packaged salads); condiments and sauces; candy, both chocolate and non-chocolate; ice cream and frozen desserts; and non-alcoholic beverages (from bottled water and ready-to-drink “adult sodas” to specialty coffees and teas). The report pinpoints the factors that continue to shape the market, including demographic trends, mergers and acquisitions, and new product development; compiles historical sales figures and projections for the 2000-2009 period; and presents marketer and brand share estimates for gourmet/premium products sold through mass-market outlets.
Volume 2, Consumer Profiles, lays out the demographics for gourmet consumers overall and for the strongly gourmet-oriented “foodies.” Coverage includes data on weekly grocery shopping expenditures, responsiveness to grocery advertising media, and patterns by supermarket chain (ranging from Wal-Mart to Whole Foods). In addition, this report charts the demographics and indicators for gourmet food brands in seven categories: beverages (non-alcoholic); ready-to-eat meals; baked goods, pasta, and grains; condiments/sauces; cheese; candy; and ice cream/frozen desserts. Brands profiled—including via usage indexes among gourmet consumers—include Barilla (boasting a 19% usage rate), Ben & Jerry’s, Cabot, Carr’s, Celestial Seasonings, Godiva, Marie Callender’s, Newman’s Own, Pepperidge Farm, Perrier, Snapple, Starbucks, and Tabasco.
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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