The U.S. Market for Gourmet and Specialty Foods and Beverages, Volumes 1 and 2, 6th Edition

Sep 1, 2005
548 Pages - Pub ID: LA1087756
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A broad spectrum of food products from an increasingly wide range of gourmet marketers is rapidly finding a place in mainstream grocery channels and on mainstream American tables. Several key developments are expanding the appeal of gourmet/premium foods and beverages to consumers: Americans’ growing interest in world cuisines and flavors, growing concern with health and wellness, rising discretionary income, and an overall penchant for indulgence. The upshot is consumers with more sophisticated palates, higher nutritional demands, the ability to afford premium products, and the desire to enjoy them on a regular basis. While none of these trends is completely new, there are signs that they have been accelerating. At the same time, the current upswing in “channel blurring” is expanding retail distribution of gourmet/premium foods and beverages as grocers seek to distinguish themselves by luring shoppers with premium products they cannot find elsewhere.

Now in its 6th edition, this all-new Packaged Facts report, The U.S. Market for Gourmet Foods and Beverages, offers a unique look at this burgeoning market. The report comprises two volumes: the first, Market, Products and Trends, analyzes sales and growth potential for gourmet and premium foods and beverages, focusing on ready-to-eat meals (including frozen, refrigerated, and shelf-stable meals, soups, appetizers, and frozen pizza); baked goods (from artisan breads to crackers, cookies, and cakes), pasta, and grains; cheese; fresh produce (including packaged salads); condiments and sauces; candy, both chocolate and non-chocolate; ice cream and frozen desserts; and non-alcoholic beverages (from bottled water and ready-to-drink “adult sodas” to specialty coffees and teas). The report pinpoints the factors that continue to shape the market, including demographic trends, mergers and acquisitions, and new product development; compiles historical sales figures and projections for the 2000-2009 period; and presents marketer and brand share estimates for gourmet/premium products sold through mass-market outlets.

Volume 2, Consumer Profiles, lays out the demographics for gourmet consumers overall and for the strongly gourmet-oriented “foodies.” Coverage includes data on weekly grocery shopping expenditures, responsiveness to grocery advertising media, and patterns by supermarket chain (ranging from Wal-Mart to Whole Foods). In addition, this report charts the demographics and indicators for gourmet food brands in seven categories: beverages (non-alcoholic); ready-to-eat meals; baked goods, pasta, and grains; condiments/sauces; cheese; candy; and ice cream/frozen desserts. Brands profiled—including via usage indexes among gourmet consumers—include Barilla (boasting a 19% usage rate), Ben & Jerry’s, Cabot, Carr’s, Celestial Seasonings, Godiva, Marie Callender’s, Newman’s Own, Pepperidge Farm, Perrier, Snapple, Starbucks, and Tabasco.

Report Methodology
The information in The U.S. Market for Gourmet Foods and Beverages: Market, Products and Trends is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Data on the consumer is derived from Simmons Market Research Bureau’s fall 2004 national consumer survey.

What You’ll Get in this Report
The U.S. Market for Gourmet Foods and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Gourmet Foods and Beverages offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the gourmet and specialty food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gourmet and specialty foods and beverages, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for gourmet foods based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for diet candy.
  • Research and development professionals stay on top of competitor initiatives and explore demand for gourmet and specialty foods and beverages.
  • Advertising agencies working with clients in the food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Volume One
Chapter 1: Executive Overview
  • Introduction
    • Market Definition: Gourmet/Premium Foods and Beverages
    • Focus on Eight Categories
    • Report Methodology
    • Gourmet Foods and Beverages 2005: Comparison and Review

  • Market Trends and Forecasts
    • Retail Sales Top $41.2 Billion in 2004
    • Figure 1-1: U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2000-2009 (in millions of dollars)
    • Table 1-1: U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2000-2009 (in millions of dollars)
    • Gourmet/Premium Beverages Almost One-Third of Sales
    • Figure 1-2: Share of Gourmet/Premium Food and Beverage Sales by Category, 2004 (percent)
    • Retail Channels
    • Figure 1-3: Share of Gourmet/Premium Food and Beverage Sales by Retail Channel, 2004 (percent)
    • Seasonal Sales Vary by Category and Subcategory
    • Overview of Factors Favoring Gourmet/Premium Foods
    • Demographic Shifts
    • Table 1-2: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
    • The Global Palate
    • The Wellness Factor
    • “Entitlement” and Self-Rewards
    • “Channel Blurring” Expands Distribution of Gourmet/Premium Foods and Beverages
    • The Convenience Factor

  • Competitive Trends
    • A Cast of Thousands
    • From Artisans to Conglomerates
    • An Industry Founded on Entrepreneurs
    • The Gourmet/Natural Foods Synergy
    • Private-Label Products

  • The Retail Picture
    • Focus on Supermarkets
    • Focus on Gourmet/Specialty Stores
    • Focus on Natural Food Stores
    • Focus on Warehouse Clubs
    • Focus on Mass Merchandisers
    • Focus on Convenience Stores
    • Focus on the Web: E-Commerce

  • Looking Ahead
    • The Shrinking Globe
    • Health and Wellness
    • Meals for Two
    • Growing Interest in Artisan Foods
    • Ethical Foods

Chapter 2: Gourmet/Specialty Beverages

  • Market Trends and Forecasts
    • Market Definition
    • Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Beverages, 2000-2004 (in millions of dollars)
    • Gourmet/Specialty Beverages Market Tops $13.5 Billion
    • Table 2-1: U.S. Retail Sales of Gourmet/Specialty Beverages, 2000-2004 (in millions of dollars)
    • Retail Sales Divided Among Supermarkets, Convenience Stores, and Specialty Stores
    • Figure 2-2: Share of Gourmet/Specialty Beverage Sales by Retail Channel, 2004 (percent)
    • A Lifestyle Choice
    • Figure 2-3: Projected U.S. Retail Sales of Gourmet/Specialty Beverages, 2004-2009 (in millions of dollars)
    • New Product Excitement Keeps Gourmet/Premium Beverages Fresh
    • Distribution Channels Expanding
    • Retail Sales to Top $21.8 Billion in 2009
    • Table 2-2: Projected U.S. Retail Sales of Gourmet/Specialty Beverages, 2004-2009 (in millions of dollars)

  • Competitive Trends
    • Gourmet/Specialty Beverage Leaders
    • Joint Ventures Can Provide Synergies
    • Regional and Niche Players
    • Recent Mergers and Acquisitions
    • Table 2-3: Selected U.S. Marketers of Gourmet/Specialty Beverages, 2005

  • Marketer and Brand Shares
    • Nestlé Leads $2.3 Billion Mass Market for Single-Serve Bottled Water; Pepsi's Aquafina the Bestselling Brand
    • Nestlé Also Leads $280 Million Sparkling Water Market with Perrier Label
    • Kraft/Starbucks Leads $643 Million Gourmet/Premium Coffee Category
    • Celestial Seasonings and Bigelow Lead $352 Million Market for Gourmet/Premium Bagged/Loose Tea
    • AriZona Dominates $179 Million Gourmet/Premium RTD Iced Tea Market
    • Snapple, SoBe Lead $173 Million RTD Juice & Juice Drinks Market
    • Odwalla and POM Wonderful Lead $152 Million Refrigerated Juice Sector
    • Starbucks Sweeps $152 Million RTD Iced Coffee Market with 98% Share
    • Table 2-4: IRI-Tracked Sales and Shares of Convenience/PET Still Water, 2003 vs. 2004 (in dollars)
    • Table 2-5: IRI-Tracked Sales and Shares of Sparkling/Mineral Water, 2003 vs. 2004 (in dollars)
    • Table 2-6: IRI-Tracked Sales and Shares of Gourmet/Premium Ground Coffee and Coffee Beans, 2003 vs. 2004 (in dollars)
    • Table 2-7: IRI-Tracked Sales and Shares of Gourmet/Specialty Tea (Bags/Loose Tea), 2003 vs. 2004 (in dollars)
    • Table 2-8: IRI-Tracked Sales and Shares of Gourmet/Premium Ready-to-Drink Tea, 2003 vs. 2004 (in dollars)
    • Table 2-9: IRI-Tracked Sales and Shares of Gourmet/Premium RTD Bottled & Canned Juices/Juice Drinks, 2003 vs. 2004 (in dollars)
    • Table 2-10: IRI-Tracked Sales and Shares of Gourmet/Premium Refrigerated Juices/Juice Drinks, 2003 vs. 2004 (in dollars)
    • Table 2-11: IRI-Tracked Sales and Shares of Gourmet/Premium RTD Coffee, 2003 vs. 2004 (in dollars)

  • Marketing and New Product Trends
    • SoBe and Fuze Making a Big Ad Splash
    • Low-Calorie, Low-Carb, Low- or No Sugar
    • Selling Health Benefits
    • Flavor Trends: A Desire for the Exotic
    • Packaging Trends
    • Can-Do
    • Behold, the Pyramid
    • Organic and Fair Trade Coffees and Teas
    • Bottled Water
    • Specialty Tea
    • Artisan/Display Tea
    • Specialty Coffee
    • RTD Tea
    • RTD Coffee
    • Juices and Adult Soft Drinks
    • Off the Beaten Track
    • Table 2-12: The U.S. Market for Gourmet/Specialty Beverages: Selected New Product Introductions, 2003-2005

Chapter 3: Baked Goods, Pasta, and Grains

  • Market Trends and Forecasts
    • Market Definition
    • Figure 3-1: U.S. Retail Sales of Gourmet Baked Goods, Pasta, and Grains, 2000-2004 (in millions of dollars)
    • A $6.8 Billion Market
    • Table 3-1: U.S. Retail Sales of Gourmet Baked Goods, Pasta, and Grains, 2000-2004 (in millions of dollars)
    • Figure 3-2: Share of Gourmet/Specialty/Premium Baked Goods, Pasta, and Grains Sales by Retail Channel, 2004 (percent)
    • Market Rebounds from Low-Carb Fad
    • Figure 3-3: Projected U.S. Retail Sales of Gourmet Baked Goods, Pasta, and Grains, 2004-2009 (in millions of dollars)
    • Restaurant Trends Presage Trends at Retail
    • Ethnic Diversity Broadens the Menu
    • Convenience Trends
    • Retail Sales to Approach $10.5 Billion by 2009
    • Table 3-2: Projected U.S. Retail Sales of Gourmet Baked Goods, Pasta, and Grains, 2004-2009 (in millions of dollars)

  • Competitive Trends
    • Marketer Overview
    • Hundreds of Niche Marketers
    • Recent Mergers and Acquisitions
    • Table 3-3: Selected U.S. Marketers of Gourmet Baked Goods, Pasta, and Grains, 2005

  • Marketer and Brand Shares
    • $2.4 Billion Gourmet/Premium Packaged Breads Market Heavily Fragmented
    • Pepperidge Farm Hold 55% Share of $480 Million Premium Crackers Market
    • Pepperidge Farm Also Dominates $445 Million Premium Cookies Market
    • Barilla Leads $274 Million Gourmet/Premium Dry Pasta Market with 69% Share
    • Zatarain’s and Mahatma Vie for Lead of $254 Million Gourmet/Premium Rice and Grains Market
    • Nestlé Leads Dwindling $126 Million Refrigerated Pasta Market
    • Table 3-4: IRI-Tracked Sales and Share of Gourmet/Premium Fresh and Frozen Bread, 2004 (in dollars)
    • Table 3-5: IRI-Tracked Sales and Share of Gourmet/Specialty/Premium Crackers, 2004 (in dollars)
    • Table 3-6: IRI-Tracked Sales and Share of Gourmet/Specialty/Premium Cookies, 2004 (in dollars)
    • Table 3-7: IRI-Tracked Sales and Share of Gourmet/Specialty/Premium Dry Pasta, 2004 (in dollars)
    • Table 3-8: IRI-Tracked Sales and Share of Gourmet/Specialty/Premium Rice and Grains, 2004 (in dollars)
    • Table 3-9: IRI-Tracked Sales and Share of Gourmet/Specialty/Premium Refrigerated Pasta, 2004 (in dollars)

  • New Product Trends
    • Breads: Whole-Grain Goodness
    • Artisan Breads Continue Strong
    • Indian-Style Flat Breads
    • Pasta and Rice Go Whole Grain, Too
    • Rice: Great Grains—Fast
    • Crackers: Stretching the Market
    • Mini Mouthfuls
    • Sweet Indulgences
    • Cookies Get Smaller
    • Decadence Flourishes in Cakes
    • Table 3-10: The U.S. Market for Gourmet Pasta, Grains, and Baked Goods: Selected New Product Introductions, 2003-2005

Chapter 4: Gourmet/Premium Fresh Produce

  • Market Trends and Forecasts
    • Market Definition
    • Figure 4-1: U.S. Retail Sales of Gourmet/Premium Fresh Produce, 2000-2004 (in millions of dollars)
    • Gourmet/Premium Fresh Produce a $4.7 Billion Market
    • Table 4-1: U.S. Retail Sales of Gourmet/Premium Fresh Produce, 2000-2004 (in millions of dollars)
    • Supermarkets the Dominant Retail Outlet with 80% of Sales
    • Figure 4-2: Share of Gourmet/Premium Fresh Produce Sales by Retail Channel, 2004 (percent)
    • More Exposure to Gourmet/Specialty Produce
    • Figure 4-3: Projected U.S. Retail Sales of Gourmet/Premium Fresh Produce, 2004-2009 (in millions of dollars)
    • Convenience a Big Selling Point
    • Thinking Healthy
    • New Products, Technical, and Shipping Advances Feed Growth
    • Retail Sales to Top $6.8 Billion by 2009
    • Table 4-2: Projected U.S. Retail Sales of Gourmet/Premium Fresh Produce, 2004-2009 (in millions of dollars)

  • Competitive Trends
    • Gourmet/Premium Fresh Produce Leaders
    • New Players Joining the Field
    • Many Local Marketers
    • Recent Mergers and Acquisitions
    • Table 4-3: Selected U.S. Marketers of Gourmet/Premium Fresh Produce, 2005

  • Marketer and Brand Shares
    • Fresh Express, Dole Control 75% of $2.1 Billion Fresh-Cut Salads Category
    • Over Two-Thirds of $607 Million Packaged Fresh Lettuce Market Is Private-Label
    • Packaged Fresh Spinach Sales Surge to $292 Million; Fresh Express Leads
    • Premium Coleslaw Mix and Other Salads Rack Up Sales of $102 Million Led by Fresh Express and Dole
    • Table 4-4: IRI-Tracked Sales and Shares of Gourmet/Premium Packaged Fresh-Cut Salad, 2003 vs. 2004 (in dollars)
    • Table 4-5: IRI-Tracked Sales and Shares of Gourmet/Premium Packaged Fresh Lettuce, 2003 vs. 2004 (in dollars)
    • Table 4-6: IRI-Tracked Sales and Shares of Gourmet/Premium Packaged Fresh Spinach, 2003 vs. 2004 (in dollars)
    • Table 4-7: IRI-Tracked Sales and Shares of Gourmet/Premium Packaged Coleslaw Mix and Other Salads, 2003 vs. 2004 (in dollars)

  • New Product Trends
    • Packaged Salads: Bagged Salads Go Greener and More Sophisticated
    • Packaged Salads Get Even More Convenient
    • Convenient Prepped Vegetables
    • Baby Vegetables Appeal to Foodies
    • Organic Offerings
    • Fresh-Cut Fruits
    • Table 4-8: The U.S. Market for Gourmet/Premium Fresh Produce: Selected New Product Introductions, 2003-2005

Chapter 5: Gourmet/Specialty/Premium Ready-to-Eat Meals

  • Market Trends and Forecasts
  • Market Definition
  • Figure 5-1: U.S. Retail Sales of Gourmet RTE Meals, 2000-2004 (in millions of dollars)
  • Gourmet RTE Meals a $4.2 Billion Market
  • Table 5-1: U.S. Retail Sales of Gourmet RTE Meals, 2000-2004 (in millions of dollars)
  • Figure 5-2: Share of Gourmet RTE Meal Sales by Retail Channel, 2004 (percent)
  • Convenience Is Main Market Driver
  • New Products and Technological Advances Fuel Growth
  • Tight Shelf Space Hinders Smaller Marketers
  • Figure 5-3: Projected U.S. Retail Sales of Gourmet RTE Meals, 2004-2009 (in millions of dollars)
  • Retail Sales to Top $5.6 Billion by 2009
  • Table 5-2: Projected U.S. Retail Sales of Gourmet RTE Meals, 2004-2009 (in millions of dollars)

  • Competitive Trends
    • Marketer Overview
    • Recent Mergers and Acquisitions
    • Table 5-3: Selected U.S. Marketers of Gourmet RTE Meals, 2005

  • Marketer and Brand Shares
    • Kraft’s DiGiorno Dominates $831 Million Premium/Superpremium Pizza Market
    • ConAgra, Heinz Lead $657 Million Premium Frozen Dinners and Entrées Market
    • Advanced Fresh Concepts Dominates $233 Million Refrigerated Sushi Market
    • Table 5-4: IRI-Tracked Sales and Shares of Gourmet/Premium Frozen Pizza, 2003 vs. 2004 (in dollars)
    • Table 5-5: IRI-Tracked Sales and Shares of Gourmet/Premium Frozen Dinners/Entrees, 2003 vs. 2004 (in dollars)
    • Table 5-6: IRI-Tracked Sales and Share of Gourmet/Premium Refrigerated Sushi, 2003 vs. 2004 (in dollars)

  • New Product Trends
    • Packaging to Suit Different Size Families
    • White Toque Launching Chain of Frozen Food Specialty Stores
    • Frozen Entrees
    • New Ethnic Entrees Abound
    • Focus on Diets and Healthy Lifestyles
    • Upping the Ante with Superpremium Frozen Entrees
    • Hand-Held Entrees
    • Frozen Pizza Active with Introductions
    • Sushi Is Hot—or Refrigerated or Frozen
    • Frozen Appetizers
    • Upscale Hors d’Oeuvres
    • Refrigerated Heat-and-Eat Entrees
    • Soup’s In
    • Delis Developing
    • Shelf-Stable Meals in Retort Pouches
    • Instant Cup Meals and Beyond
    • Table 5-7: The U.S. Market for Gourmet RTE Meals: Selected New Product Introductions, 2003-2005

    Chapter 6: Gourmet/Premium Condiments and Sauces

    • Market Trends and Forecasts
      • Market Definition
      • Figure 6-1: U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2000-2004 (in millions of dollars)
      • Gourmet/Premium Condiments and Sauces a $3.0 Billion Market
      • Table 6-1: U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2000-2004 (in millions of dollars)
      • Condiments Sales Peak in the Summer
      • Figure 6-2: Share of Gourmet/Premium Condiments and Sauces Sales by Retail Channel, 2004 (percent)
      • Market Dynamics
      • Gourmet/Premium Condiments Reaching a Saturation Point
      • Healthy “Mediterranean Diet” Propels Sales of Olive Oil, Appetizer Spreads
      • Salad Dressings Buoyed by Packaged Salad Mixes
      • An Outdoor Cooking Style, Even Indoors
      • Retail Sales to Reach $3.7 Billion by 2009
      • Table 6-2: Projected U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2004-2009 (in millions of dollars)

    • Competitive Trends
      • Marketer Overview
      • Condiments Leaders
      • Smaller Condiments Marketers
      • Private Label a Strong Competitor
      • Recent Mergers and Acquisitions
      • Table 6-3: Selected U.S. Marketers of Gourmet/Premium Condiments and Sauces, 2005

    • Marketer and Brand Shares
      • Bertolli Leads Burgeoning $485 Million Olive Oil Market
      • Classico Dominates $361 Million Gourmet/Premium Pasta Sauce Market
      • T. Marzetti Leads in $344 Million Market for Gourmet/Premium Salad Dressings
      • Heinz Leads $124 Million Marinades Market
      • Table 6-4: IRI-Tracked Sales and Shares of Gourmet/Premium Olive Oil, 2003 vs. 2004 (in dollars)
      • Table 6-5: IRI-Tracked Sales and Shares of Gourmet/Premium Pasta Sauces, 2003 vs. 2004 (in dollars)
      • Table 6-6: IRI-Tracked Sales and Shares of Gourmet/Premium Salad Dressings, 2003 vs. 2004 (in dollars)
      • Table 6-7: IRI-Tracked Sales and Shares of Gourmet/Premium Meat Sauces/Marinades/Glazes, 2003 vs. 2004 (in dollars)

    • New Product Trends
      • Ethnic Flavors
      • Restaurant Recipes
      • Celebrity Sauces
      • Fruit Flavors
      • Salt of the Earth
      • Natural and Organic
      • Convenience Rules
      • Table 6-8: The U.S. Market for Gourmet/Premium Condiments and Sauces: Selected New Product Introductions, 2003-2005

    Chapter 7: Gourmet/Specialty Cheese

    • Market Trends and Forecasts
      • Market Definition
      • Figure 7-1: U.S. Retail Sales of Gourmet/Specialty Cheese, 2000-2004 (in millions of dollars)
      • Total Gourmet/Specialty Cheese Retail Sales Near $2.6 Billion
      • Table 7-1: U.S. Retail Sales of Gourmet/Specialty Cheese, 2000-2004 (in millions of dollars)
      • Supermarkets Ring Up 48% of Retail Sales
      • Figure 7-2: Share of Gourmet/Specialty Cheese Sales by Retail Channel, 2004 (percent)
      • Specialty Cheese Consumption Zooming
      • Cheese Flourished During Low-Carb Rush
      • Growing Ethnic Population Driving Hispanic Cheeses
      • American-Made Cheeses Proliferating
      • Sticker Shock and Import Restrictions for European Cheeses
      • Convenience Another Emphasis
      • Retail Sales to Top $4.2 Billion by 2009
      • Table 7-2: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2004-2009 (in millions of dollars)

    • Competitive Trends
      • Gourmet/Specialty Cheese Leaders
      • Niche Cheese Marketers
      • Recent Mergers and Acquisitions
      • Table 7-3: Selected U.S. Marketers of Gourmet/Specialty Cheese, 2005

    • Marketer and Brand Shares
      • Tillamook, Craft Lead Fragmented $887 Million Packaged Specialty Cheese Category
      • Table 7-4: IRI-Tracked Sales and Shares of Gourmet/Specialty Cheese, 2003 vs. 2004 (in dollars)

    • New Product Trends
      • Specialty Cheese Varieties Becoming More Diverse
      • Flavorful Additions
      • Creamier Textures
      • New Versions of Traditional Cheeses
      • New Hispanic Cheese Lines
      • Cheese for Convenience
      • Light Cheeses
      • Table 7-5: The U.S. Market for Gourmet/Specialty Cheese: Selected New Product Introductions, 2003-2005

    Chapter 8: Gourmet/Premium Candy

    • Market Trends and Forecasts
      • Market Definition
      • Gourmet/Premium Candy a $2.1 Billion Market
      • Figure 8-1: U.S. Retail Sales of Gourmet/Premium Candy, 2000-2004 (in millions of dollars)
      • Table 8-1: U.S. Retail Sales of Gourmet/Premium Candy, 2000-2004 (in millions of dollars)
      • Gourmet/Specialty Stores Lead Retail Market with Nearly Half of Sales
      • Figure 8-2: Share of Gourmet/Premium Candy Sales by Retail Channel, 2004 (percent)
      • Luxury for the Masses
      • Expanded Distribution Channels
      • Beyond the Caste System
      • Retail Sales to Approach $4.0 Billion by 2009
      • Table 8-2: Projected U.S. Retail Sales of Gourmet/Premium Candy, 2004-2009 (in millions of dollars)

    • Competitive Trends
      • Gourmet/Premium Candy Leaders
      • Smaller Marketers
      • Recent Mergers and Acquisitions
      • Table 8-3: Selected U.S. Marketers of Gourmet/Premium Candy, 2005

    • Marketer and Brand Shares
      • Russell Stover Leads $489 Million Gourmet/Premium Chocolate Mass Market
      • Kraft and Ferrero Lead $206 Million Premium Non-Chocolate Candy Market
      • Russell Stover Dominates $110 Million Diet Candy Segment with 92% of Sales
      • Table 8-4: IRI-Tracked Sales and Shares of Gourmet/Premium Chocolate Candy, 2003 vs. 2004 (in dollars)
      • Table 8-5: IRI-Tracked Sales and Shares of Gourmet/Premium Non-Chocolate Candy, 2003 vs. 2004 (in dollars)
      • Table 8-6: IRI-Tracked Sales and Shares of Gourmet/Premium Diet Candy, 2003 vs. 2004 (in dollars)

    • Marketing and New Product Trends
      • Overview
      • Pushing the Flavor Envelope
      • Vintage Chocolate
      • Growth in Organics
      • Artisan Chocolates
      • Low-Carb and Dietetic Candy
      • In Good Company
      • A Flash to the Past
      • Marketing to Women: It’s the Emotions
      • Functional Chocolates for Health and Beauty
      • Upscale Non-Chocolate Candy
      • Energizing the Candy Market
      • Table 8-7: The U.S. Market for Gourmet/Premium Candy: Selected New Product Introductions, 2003-2005

    Chapter 9: Gourmet/Superpremium Ice Cream/ Frozen Desserts

    • Market Trends and Forecasts
      • Market Definition
      • Figure 9-1: U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2000-2004 (in millions of dollars) Quality Segments
      • Gourmet/Superpremium Ice Cream/Frozen Dessert Market Approaches $1.3 Billion
      • Table 9-1: U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2000-2004 (in millions of dollars)
      • Supermarkets Lead Retail Market with Almost Half of Sales
      • Figure 9-2: Share of Gourmet/Superpremium Ice Cream/Frozen Desserts Sales by Retail Channel, 2004 (percent)
      • An Affordable Luxury and a Self-Treat
      • Expanded Distribution Milks Sales
      • Competition from Scoop Shops
      • Retail Sales to Surpass $1.5 Billion by 2008
      • Table 9-2: Projected U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2004-2009 (in millions of dollars)

    • Competitive Trends
      • Gourmet/Superpremium Ice Cream/Frozen Dessert Leaders
      • Regional and Niche Players
      • Recent Mergers and Acquisitions
      • Table 9-3: Selected U.S. Marketers of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2005

    • Marketer and Brand Shares
      • Häagen-Dazs Dominates $760 Million Superpremium Ice Cream/Frozen Desserts Market with 42% Mass-Market Share
      • Table 9-4: IRI-Tracked Sales and Shares of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2003 vs. 2004 (in dollars)

    • Marketing and New Product Trends
      • Overview
      • The Light Fantastic
      • Sugar Rush
      • Going Organic
      • Hot Novelties
      • Ethnic Appeal
      • Off the Beaten Track
      • Table 9-5: The U.S. Market for Gourmet/Superpremium Ice Cream/Frozen Desserts: Selected New Product Introductions, 2003-2005

    Appendix: Addresses of Selected Marketers

    Volume Two

    Consumer and Brand Overview

    • The Simmons Survey System
    • Definition of Marketing Regions
    • 38.8 Million Gourmet Consumers
    • Solo Foodies
    • The Internet Connection
    • Wal-Mart vs. Whole Foods
    • Italian at the Top
    • Figure 1: Leading Gourmet Brand Lines by Usage Rates, 2004 (U.S. adults)
    • Figure 2: Leading Gourmet Brand Lines by Gourmet Consumer Indexes, 2004 (U.S. adults)
    • Table 1: Consumer Demographics by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
    • Table 2: Consumer Demographics by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
    • Table 3: Food Shopping Overview by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
    • Table 4: Chain Supermarket/Food Store Patterns by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
    • Table 5: Usage Rates for Selected Gourmet Brand Lines, 2004 (U.S. adults)
    • Table 6: Brand Indexes by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)

    Beverage Demographics

    • 11% of Adults Use Celestial Seasonings
    • Figure 3: Leading Gourmet Beverage Lines by Usage Rates, 2004 (U.S. adults)
    • Gourmet Index of 232 for S. Pellegrino
    • Demographic Indicators by Brand Line
    • Table 7: Demographics Favoring Use of Arizona Ready-to-Drink Iced Tea, 2004 (U.S. adults)
    • Table 8: Demographics Favoring Use of Bigelow Bagged/Packaged Tea, 2004 (U.S. adults)
    • Table 9: Demographics Favoring Use of Celestial Seasonings Bagged/Packaged Tea, 2004 (U.S. adults)
    • Table 10: Demographics Favoring Use of Evian Bottled Water, 2004 (U.S. adults)
    • Table 11: Demographics Favoring Use of Gevalia Whole Bean or Ground Coffee, 2004 (U.S. adults)
    • Table 12: Demographics Favoring Use of Millstone Whole Bean or Ground Coffee, 2004 (U.S. adults)
    • Table 13: Demographics Favoring Use of Perrier Sparkling Water, 2004 (U.S. adults)
    • Table 14: Demographics Favoring Use of Snapple Ready-to-Drink Iced Teas, 2004 (U.S. adults)
    • Table 15: Demographics Favoring Use of Starbucks Packaged Coffee, 2004 (U.S. adults)

    Baked Good, Pasta, and Grain Demographics

    • 19% of Adults Use Barilla
    • Figure 4: Leading Gourmet Baked Good, Pasta, and Grain Brand Lines by Usage Rates, 2004 (U.S. adults)
    • Gourmet Index of 183 for Carr’s
    • Demographic Indicators by Brand Line
    • Table 16: Demographics Favoring Use of Barilla Dry Packaged Pasta, 2004 (U.S. adults)
    • Table 17: Demographics Favoring Use of Carr’s Crackers, 2004 (U.S. adults)
    • Table 18: Demographics Favoring Use of Oroweat Bread, 2004 (U.S. adults)
    • Table 19: Demographics Favoring Use of Pepperidge Farm Bread, 2004 (U.S. adults)
    • Table 20: Demographics Favoring Use of Pepperidge Farm Distinctive Collection Cookies, 2004 (U.S. adults)

    Ready-to-Eat Meal Demographics

    • 22% of Adults Use DiGiorno Frozen Pizza
    • Figure 5: Leading Gourmet Ready-to-Eat Meal Lines by Usage Rates, 2004 (U.S. adults)
    • Gourmet Index of 146 for Wolfgang Puck Soups
    • Demographic Indicators by Brand Line
    • Table 21: Demographics Favoring Use of DiGiorno Frozen Pizza, 2004 (U.S. adults)
    • Table 22: Demographics Favoring Use of Freschetta Frozen Pizza: 2004 (U.S. adults)
    • Table 23: Demographics Favoring Use of Marie Callender’s Frozen Complete Dinners, 2004 (U.S. adults)
    • Table 24: Demographics Favoring Use of Zatarain’s Rice/Rice Dishes, 2004 (U.S. adults)

    Condiment and Sauce Demographics

    • 19% Usage Rate for Bertolli Olive Oil
    • Figure 6: Leading Gourmet Sauce and Condiment Brand Lines by Usage Rates, 2004 (U.S. adults)
    • Asian Is Most Disproportionately Popular Salad Dressing Flavor
    • Demographic Indicators by Brand Line
    • Table 25: Demographics Favoring Use of Bertolli Olive Oil, 2004 (U.S. adults)
    • Table 26: Demographics Favoring Use of Classico Spaghetti/Pasta Sauce, 2004 (U.S. adults)
    • Table 27: Demographics Favoring Use of Grey Poupon Mustard, 2004 (U.S. adults)
    • Table 28: Demographics Favoring Use of Lea & Perrins Sauce, 2004 (U.S. adults)
    • Table 29: Demographics Favoring Use of Marie’s Salad Dressing, 2004 (U.S. adults)
    • Table 30: Demographics Favoring Use of Newman’s Own Pasta Sauce, 2004 (U.S. adults)
    • Table 31: Demographics Favoring Use of Tabasco Sauce, 2004 (U.S. adults)

    Cheese Demographics

    • Usage Rates for Natural/Imported Cheese by Type
    • Havarti Is Most Disproportionately Popular Gourmet Cheese
    • Consumer Profile for Cabot
    • Table 32: Usage Rates for Natural/Imported Cheese by Type: Consumers Overall vs. Gourmet Consumers, 2004 (U.S. adults)
    • Table 33: Demographics Favoring Use of Cabot Cheese, 2004 (U.S. adults)

    Candy Demographics

    • Ferrero Rocher vs. Godiva
    • Hispanic Skew for Ferrero Rocher
    • Table 34: Demographics Favoring Use of Ferrero Rocher Candy, 2004 (U.S. adults)
    • Table 35: Demographics Favoring Use of Godiva Candy, 2004 (U.S. adults)

    Ice Cream and Frozen Dessert Demographics

    • 8% of Adults Use Ben & Jerry’s Ice Cream
    • Figure 7: Leading Gourmet Ice Cream/Frozen Dessert Lines by Usage Rates, 2004 (U.S. adults)
    • Frozen Yogurt Stretches Customer Base
    • Gourmet Index of 169 for Godiva
    • Demographic Indicators by Brand Line
    • Table 36: Demographics Favoring Use of Ben & Jerry’s Ice Cream, 2004 (U.S. adults)
    • Table 37: Demographics Favoring Use of Haagen Daz Ice Cream/Sherbet, 2004 (U.S. adults)

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