The U.S. Market for Golf Equipment

Feb 1, 2006
124 Pages - Pub ID: LA1189456
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This all new Packaged Facts report analyzes in detail the $5.8 billion U.S. market for golf equipment, which, in this report, includes clubs, balls, bags, carts and accessories, including apparel, footwear, gloves, tees, and training devices for putting and driving. While this is positive growth over 2004, The U.S. Market for Golf Equipment report foresees potential sand traps. The decreasing number of core golfers is hurting the industry, seen specifically in decreases in the number of rounds played, the slowdown in new golf course openings and a stagnant market for golf clubs.

But that's not to say that aspects of golf aren't in an upswing. Indeed, more younger players are trying the game, and Tiger Woods had a positive impact on attracting Asian Americans and African Americans in the game. And, interestingly, golf apparel is doing very well. Golfers may not be on the green as much, but they look good on and off the course. The U.S Market for Golf Equipment investigates the trend in fashion golf wear and other factors to growth, plus data on golf equipment market size and composition, profiles of major marketers, current marketing and retail trends, demographics and attitudes of consumers, and forecasts through 2010.

Report Methodology
The report methodology includes a combination of primary and secondary research. Historical data are provided for 2000 through 2005, with forecast data from 2006 to 2010. Simmons Market Research Bureau provides the primary research data. The data has been derived from the NCS (National Consumer Survey) Spring 2005 (May 2004-May 2005) and Spring 2003 (June 2002-May 2003) surveys.

Shipment data on the different types of golf equipment are compiled from U.S. Department of Commerce surveys and private data sources. Import data by major country of origin is derived from United States International Trade Commission (USITC) data. Secondary research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports.

The report looks at every segment of the golf equipment category, examining trends for growth and projecting sales through 2010. It analyzes consumer demographics and their current and projected impact on sales of golf equipment . It provides up-to-date competitive profiles of marketers and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You'll Get in this Report
The U.S. Market for Golf Equipment makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Golf Equipments offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers
  • Competitive Profiles
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the golf equipment market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for golf equipment , as well as projected sales and trends through 2010 .

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for golf equipment .
  • Advertising agencies working with clients in the industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • The Market
  • A $5.8 Billion Market in 2005
  • Figure 1-1 U.S. Market for Golf Equipment, 2000-2005 (E) (in billion $)
  • Import-Export
  • $5.5 Billion Shipment in 2005
  • Category Performance
  • Golf Clubs — $1.3 Billion Shipment in 2005
  • Golf Balls — $762.9 Million Shipment in 2005
  • Apparel, Footwear and Gloves — $2 Billion Market in 2005
  • Golf Bags, Carts and Other Equipment — $1.4 Billion Shipment in 2005
  • Outlook
  • Product Trends
    • Golf Clubs
    • Hybrid in, 1-Iron out
    • Moveable Weights on Golf Clubs
    • Counterfeit Asian Clubs
    • Falling Prices
    • Market for Pre-Owned Clubs Thriving
    • Golf Balls
    • Nanotechnology in Golf Balls
    • USGA Wants Balls That Fly Shorter
    • Golf Apparel, Footwear and Accessories
    • Youthful Fashion and Technology Push Golf Apparel Sales
    • Golf Footwear
    • Ad Spend
    • Table 1-1 U.S. Total Ad Spend of Golf Equipment Manufacturers, January-December 2004 (in million $)
    • Marketing Initiatives
    • Fortune Brands Promotes New Launches
    • Callaway Shifts Focus from Product Details to Brand
    • Cleveland Goes for Humor
    • Integra Looks at Cross-Promotion
    • Callaway Announces HX Hot Drive Sweepstakes
    • GFW magazine and Golfsmith launch Joint Marketing Effort
    • Doskocil Promotes Golf Bags
    • PGA Tour Refreshes Ad Campaign
    • Golf Marketing International Launches Internet TV Channel
    • Course Attracts Members Through Water Bill
    • 2006 PGA Merchandising Show
    • The Consumer

Chapter 2 The Market

  • A $5.8 Billion Market in 2005
  • Figure 2-1 U.S. Market for Golf Equipment, 2000- 2005 (E) (in billion $)
  • Table 2-1 U.S. Market for Golf Equipment by Shipments (Import/Export), 2000-2005 (E) (in million $)
  • Shipment and Category Performance
  • $5.5 Billion Shipment in 2005
  • Table 2-2 U.S. Shipment of Golf Equipment by Category, 1992-2005 (E)
  • (in million $)
  • Golf Apparel — the Largest Category
  • Figure 2-2 Share of U.S. Shipment of Golf Equipment, 2005 (E) (in %)
  • Figure 2-3 U.S. Shipment of Golf Equipment, Share by Category, 1992-2005 (E) (in %)
  • Import-Export
  • Table 2-3 U.S. Import of Golf Equipment by Category, 2000-2004
  • (in thousand $)
  • Table 2-4 U.S. Export of Golf Equipment by Category, 2000-2004
  • (in thousand $)
  • Golf Clubs
  • $1.3 Billion Shipment in 2005
  • Table 2-5 U.S. Shipment of Golf Clubs by Category, 1992-2005 (E)
  • (in million $)
  • Import-Export
  • $1.3 Billion Shipment in 2010
  • Table 2-6 Projected U.S. Shipment of Golf Clubs by Category, 2006-2010 (E) (in million $)
  • Import-Export Statistics for Golf Clubs
  • Table 2-7 U.S. Import of Complete Golf Clubs by Top Ten Countries, 2000-2004 (in thousand $)
  • Table 2-8 U.S. Import of Complete Golf Clubs by Top Ten Countries, 2000-2004 (in actual units)
  • Table 2-9 U.S. Export of Complete Golf Clubs by Top Ten Countries, 2000-2004 (in thousand $)
  • Table 2-10 U.S. Import of Golf Club Parts by Top Ten Countries, 2000-2004 (in thousand $)
  • Table 2-11 U.S. Export of Golf Club Parts by Top Ten Countries, 2000-2004 (in thousand $)
  • Golf Balls
  • $762.9 million Shipment in 2005
  • Table 2-12 U.S. Shipment of Golf Balls, 1992-2005 (E) (in thousand $)
  • Import-Export
  • $757.5 Million Shipment in 2010
  • Table 2-13 Projected U.S. Shipment of Golf Balls, 2006-2010 (E) (in thousand $)
  • Import-Export Statistics for Golf Balls
  • Table 2-14 U.S. Import of Golf Balls by Top Ten Countries, 2000-2004 (in thousand $)
  • Table 2-15 U.S. Import of Golf Balls by Top Ten Countries, 2000-2004 (in actual units)
  • Table 2-16 U.S. Export of Golf Balls by Top Ten Countries, 2000-2004 (in thousand $)
  • Apparel, Footwear and Gloves
  • $2 Billion Market in 2005
  • Table 2-17 U.S. Market for Golf Apparel, Footwear and Gloves, 1992-2005 (in million $)
  • $2.4 Billion Market in 2010
  • Table 2-18 Projected U.S. Market for Golf Apparel, Footwear and Gloves, 2006-2010 (in million $)
  • Golf Bags, Carts and Other Equipment
  • $1.4 Billion Shipment in 2005
  • Table 2-19 U.S. Market for Golf Bags, Carts and Other Equipment, 1992-2005 (in million $)
  • Import-Export
  • Table 2-20 U.S. Import/Export of Golf Bags, Carts and Other Equipment, 2000-2004 (in million $)
  • $1.5 Billion Shipments in 2010
  • Table 2-21 U.S. Market for Golf Bags, Carts and Other Equipment, 2006-2010 (in million $)
  • Import-Export Statistics for Golf Bags
  • Table 2-22 U.S. Import of Golf Bags With Outer Leather Surface (Composition Leather Or Patent Leather) by Top Ten Countries, 2000-2004 (in thousand $)
  • Table 2-23 U.S. Import of Golf Bags With Outer Leather Surface (Composition Leather Or Patent Leather) by Top Ten Countries, 2000-2004 (in actual units)
  • Table 2-24 U.S. Export of Golf Bags With Outer Leather Surface (Composition Leather Or Patent Leather) by Top Ten Countries, 2000-2004 (in thousand $)
  • Import-Export Statistics for Golf Carts
  • Table 2-25 U.S. Import of Golf Carts by Top Ten Countries, 2000-2004 (in thousand $)
  • Table 2-26 U.S. Import of Golf Carts by Top Ten Countries, 2000-2004 (in actual units)
  • Table 2-27 U.S. Export of Golf Carts by Top Ten Countries, 2000-2004 (in thousand $)
  • Import-Export Statistics for Other Golf Equipment
  • Table 2-28 U.S. Import of Other Golf Equipment, Parts and Accessories by Top Ten Countries, 2000-2004 (in thousand $)
  • Table 2-29 U.S. Export of Other Golf Equipment, Parts and Accessories by Top Ten Countries, 2000-2004 (in thousand $)
  • Outlook
  • Figure 2-4 Projected Market for Golf Equipment, 2005-2010 (in billion $)
  • Table 2-30 Projected U.S. Shipment of Golf Equipment, 2006-2010 (in million $)

Chapter 3 Competitive Profiles

  • Callaway Golf Company
  • Fortune Brands Inc.
  • TaylorMade-adidas Golf
  • Bridgestone Sports (USA)
  • Adams Golf, Inc.
  • Table 3-1 Karsten Manufacturing Corporation Product Line
  • Mizuno USA Inc.
  • Nike Inc.
  • Roger Cleveland Golf Company, Inc.
  • Carbite Inc.
  • Graphite Design International Inc.
  • Aldila Inc.
  • Royal Precision Inc.

Chapter 4 Marketing Dynamics

  • Product Trends
  • Golf Clubs
  • Hybrid in, 1-Iron out
  • Moveable Weights on Golf Clubs
  • Counterfeit Asian Clubs
  • Falling Prices
  • Figure 4-1 Producer Price Index for Golf Clubs in the U.S., 1995-2004
  • Market for Pre-Owned Clubs Thriving
  • Golf Balls
  • Nanotechnology in Golf Balls
  • USGA Wants Balls That Fly Shorter
  • Golf Apparel, Footwear and Accessories
  • Youthful Fashion and Technology Push Golf Apparel Sales
  • Golf Footwear Advertising and Promotional Initiatives
    • Ad Spend
    • Table 4-2 U.S. Total Ad Spend of Golf Equipment Manufacturers, January-December 2004 (in million $)
    • Table 4-3 U.S. Ad Spend of Golf Equipment Manufacturers by Brands, January-December 2004 (in thousand $)
    • Table 4-4 U.S. Ad Spend of Golf Services, January-December 2004 (in thousand $)

  • Marketing Initiatives
    • Fortune Brands Promotes New Launches
    • Callaway Shifts Focus from Product to Brand
    • Cleveland Goes for Humor
    • Integra Looks at Cross-Promotion
    • Selected Promotional Initiatives
    • Callaway Announces HX Hot Drive Sweepstakes
    • GFW magazine and Golfsmith launch Joint Marketing Effort
    • Doskocil Promotes Golf Bags
    • PGA Tour Refreshes Ad Campaign
    • Golf Marketing International Launches Internet TV Channel
    • Course Attracts Members Through Water Bill
    • 2006 PGA Merchandising Show

  • Distribution & Retail
    • Changing Distribution Channels
    • Specialty Golf Retailers Versus Pro Shops
    • Table 4-5 Golf Equipment Sales at U.S. Specialty Golf Retailers, 1977 - 2002
    • Sporting Goods Stores
    • Table 4-6 Golf Equipment Sales at U.S. Sporting Goods Stores, 1977 - 2002
    • Table 4-7 Golf Equipment Sales at U.S. General-line Sporting Goods Stores, 1977 - 2002
    • Discount Stores
    • Online Retail Stores

Chapter 5 The Consumer

  • Note on Simmons Survey Data
  • Overview
  • Participation
  • Figure 5-1 U.S. Golf Participation by Select Category, 2003 versus 2005 (%)
  • Table 5-2 U.S. Golf Participation by Statement: Every Chance I Get, 2003 versus 2005
  • Table 5-3 U.S. Golf Participation by Statement: Occasionally, 2003 versus 2005
  • Table 5-4 U.S. Golf Participation by Statement: Seldom, 2003 versus 2005
  • Memberships
  • Figure 5-2 U.S. Golf Country Club Memberships, 2003 versus 2005 (%)
  • Table 5-5 Demographic Profile of U.S. Golf Country Club Members, 2003 versus 2005
  • Ownership
  • Figure 5-3 U.S. Ownership of Golf Products, 2003 versus 2005 (%)
  • Figure 5-4 U.S. Golf Products Bought in Last 12 Months, 2003 versus 2005 (%)
  • Table 5-6 U.S. Ownership of Golf Clubs, 2003 versus 2005
  • Table 5-7 U.S. Golf Clubs Bought in Last 12 Months, 2003 versus 2005
  • Table 5-8 U.S. Ownership of Golf Balls, 2003 versus 2005
  • Table 5-9 U.S. Golf Balls Bought in Last 12 Months, 2003 versus 2005
  • Table 5-10 U.S. Ownership of Golf Gloves, 2003 versus 2005
  • Table 5-11 U.S. Golf Gloves Bought in Last 12 Months, 2003 versus 2005
  • Golf Consumer Profile
  • Table 5-12 Profile of U.S. Golf Consumer by Select Attitudes: Adventurous, 2005
  • Table 5-13 Profile of U.S. Golf Consumer by Select Attitudes: Active Lifestyle, 2005
  • Table 5-14 Profile of U.S. Golf Consumer by Select Attitudes: Physical Fitness, 2005
  • Table 5-15 Profile of U.S. Golf Consumer by Select Attitudes: Quality Conscious, 2005
  • Table 5-16 Profile of U.S. Golf Consumer by Select Attitudes: Ambitious Nature, 2005
  • Table 5-17 Profile of U.S. Golf Consumer by Select Attitudes: Optimistic, 2005
  • Table 5-18 Profile of U.S. Golf Consumer by Select Attitudes: Strong & Independent, 2005

Chapter 6 Trends

  • The Tiger Affect
  • Golf Participation
  • Growth in the Number of Core and Avid Golfers Sluggish
  • Figure 6-1 Number of Core and Avid Golfers in the U.S., 1997 - 2004 (in millions)
  • Number of Rounds Played Declines
  • Figure 6-2 Golf Participation in the U.S. by Number of Rounds Played, 1985 - 2004 (in millions)
  • Figure 6-3 Average Number of Rounds Played per Golfer, 1985 - 2004
  • Types of Participants
    • Figure 6-4 Golf Participation in the U.S. by Type of Golfer, 2004 (%)
    • Figure 6-5 Golf Participation in the U.S. by Type of Golfer, 2005 (%)
    • Golf Courses — Supply Exceeds Demand
    • Figure 6-6 Number of Golf Courses in the U.S., 1985 - 2005 (E)
    • Figure 6-7 Yearly Net Additions of New 18-Hole Equivalent Golf Courses, 2001 - 2005 (E)
    • Demographic Trends
    • Younger Population Show Interest
    • Figure 6-8 Golf Participation in the U.S. by Age Group, 2004 (%)
    • Table 6-1 Golf Participation, by Age, 2005 versus 2003, (%)
    • Figure 6-9 Golf Participation, by Age, 2005 versus 2003, (%)
    • More Women Playing
    • Ethnic Groups a Growth Segment
    • Figure 6-10 Change in Number of Golf Fans by Ethnicity, 1996 - 2003 (%)
    • Figure 6-11 Golf Participation by Ethnicity, 2003 versus 2005 (%)
    • Figure 6-12 Golf Participation Rate in U.S. by Household Income and Ethnicity, 2003 (%)

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