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This all new Packaged Facts report analyzes in detail the $5.8 billion U.S. market for golf equipment, which, in this report, includes clubs, balls, bags, carts and accessories, including apparel, footwear, gloves, tees, and training devices for putting and driving. While this is positive growth over 2004, The U.S. Market for Golf Equipment report foresees potential sand traps. The decreasing number of core golfers is hurting the industry, seen specifically in decreases in the number of rounds played, the slowdown in new golf course openings and a stagnant market for golf clubs.

But that's not to say that aspects of golf aren't in an upswing. Indeed, more younger players are trying the game, and Tiger Woods had a positive impact on attracting Asian Americans and African Americans in the game. And, interestingly, golf apparel is doing very well. Golfers may not be on the green as much, but they look good on and off the course. The U.S Market for Golf Equipment investigates the trend in fashion golf wear and other factors to growth, plus data on golf equipment market size and composition, profiles of major marketers, current marketing and retail trends, demographics and attitudes of consumers, and forecasts through 2010.

Report Methodology
The report methodology includes a combination of primary and secondary research. Historical data are provided for 2000 through 2005, with forecast data from 2006 to 2010. Simmons Market Research Bureau provides the primary research data. The data has been derived from the NCS (National Consumer Survey) Spring 2005 (May 2004-May 2005) and Spring 2003 (June 2002-May 2003) surveys.

Shipment data on the different types of golf equipment are compiled from U.S. Department of Commerce surveys and private data sources. Import data by major country of origin is derived from United States International Trade Commission (USITC) data. Secondary research data has been obtained from government sources, trade association publications, business journals, company literature and investment reports.

The report looks at every segment of the golf equipment category, examining trends for growth and projecting sales through 2010. It analyzes consumer demographics and their current and projected impact on sales of golf equipment . It provides up-to-date competitive profiles of marketers and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You'll Get in this Report
The U.S. Market for Golf Equipment makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Golf Equipments offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers
• Competitive Profiles
• The Consumer
• The Products
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the golf equipment market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for golf equipment , as well as projected sales and trends through 2010 .

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for golf equipment .
• Advertising agencies working with clients in the industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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