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This Packaged Facts study covers the fruit juice products market, which experienced sales of $15 billion in 2000. The report analyzes the market according to two classifications:

1) storage method (including refrigerated, shelf-stable bottled, frozen concentrate, aseptic, canned, and shelf-stable concentrate products), and

2) flavor (including orange juice, fruit drinks, cranberry juice, apple juice, juice blends, grapefruit juice, tomato/vegetable juice, lemonade, and grape juice).

For each classification, Packaged Facts presents sales data and forecasts for the years 1996 through 2005, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. The report also examines factors to market growth, provides competitive profiles of the leading fruit juice product marketers (including, among others, PepsiCo, Coca-Cola Co., Ocean Spray Cranberries, Welch Foods, Nestle, Campbell Soup Co., and Kraft Foods), analyzes the competitive situation, reviews new product and marketing trends, and discusses the distribution and retail milieu.

Be sure to check out the Packaged Facts companion studies on this topic:


U.S. Market for Fruit Products - June 2001
U.S. Market for Fruit Food Products - June 2001

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