MarketLooks: Frozen Food in the U.S.

Aug 1, 2006
28 Pages - Pub ID: ML1326377
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Title: Frozen Food in the U.S.
Published: August 2006


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The following is the abstract from the full report:
The $28 billion market for frozen foods is a slow-growing behemoth, struggling to compete against more dynamic fresh foods categories as retailers increasingly lure consumers away from the center grocery aisles with the convenience, eye-catching displays, and promise of fresh hot or chilled “meal solutions.” Indeed, frozen food marketers’ greatest challenge may be to get consumers to walk down the “boring” frozen food aisle.

At the same time, within the freezer case sales growth for some frozen segments and individual product lines has been outstanding, as alternative retail channels including supercenters move in to challenge supermarkets’ former stronghold on the frozen aisles. New and improved healthier frozen products are becoming available everywhere from supermarkets to convenience stores, with marketers rushing to reformulate products by adding whole grains, removing trans-fats, and making other changes that will impact the nation’s health as well as marketers’ bottom line. Closely associated with health and wellness is the mainstreaming of natural/organic foods, as Wal-Mart embarks on a mission to bring value-priced organic foods to the masses.

Related Reports:

Frozen Foods in the U.S., 3rd Edition
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Frozen Convenience Foods in the U.S.
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Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition
Jan 1, 2010 - LA2385473 - $2,970.00

MarketTrend: The U.S. Market for Chef- and Foodservice-branded Food Sold at Retail
May 1, 2009 - LA2091870 - $2,000.00

Frozen Foods in the U.S.: Dinners/Entrees, Pizza, Vegetables, Appetizers/Snacks, and Breakfast Foods, 2nd Edition
Apr 1, 2009 - LA2204361 - $2,880.00

Pet MarketLooks: Fresh Pet Food in North America: The Raw/Frozen, Refrigerated and Homemade Wave
Jul 1, 2008 - ML2277995 - $399.00

Convenience Foods in the U.S., Volumes 1 and 2: Fresh and Frozen
Jan 1, 2008 - LA1635041 - $6,000.00

MarketLooks: Convenience Foods in the U.S., Volume 2: Frozen Prepared Meals, Entrees, Appetizers and Snacks
Dec 1, 2007 - ML2091646 - $399.00

Convenience Foods in the U.S., Volume 2: Frozen Prepared Meals, Entrees, Appetizers and Snacks
Dec 1, 2007 - LA1613389 - $3,000.00

Gourmet Ice Cream and Frozen Desserts in the U.S
Nov 1, 2007 - LA1763070 - $1,000.00

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