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This study from Packaged Facts covers the U.S. market for footwear, segmenting the market into men's, women's, and children's, as well as casual, athletic, dress, and rugged shoes. This study traces the competitive activities of major and secondary players, who are now facing a competitive onslaught from smaller companies and private label producers. Retail sales trend data, consumer demographics, projections, and breakouts are provided.

Additional Information

Scope and Methodology

Market Parameters

This Packaged Facts study analyzes the retail footwear market in the United States. Packaged Facts divides the market into four manufacturers' product categories (casual, athletic, dress, and rugged) and three retailers' product segments (women's, men's, and children's).

Report Methodology

The information in this report is based on primary and secondary research. Primary research entailed on-site examination of the retail footwear environment, and consultations with marketer and trade representatives. Secondary research involved a review of data and other information appearing in financial, marketing, trade, and consumer publications, and in company literature. Statistics on market size and growth, marketer share, and share by retail sector are based on a careful evaluation of data and trend reports from trade sources. Consumer advertising expenditure data are based on Competitive Media Reporting (CMR) tracking data, as reported in the trade press. Consumer demographic data are based on the Simmons Market Research Bureau consumer survey for spring 1998.

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