The third edition Packaged Facts report, Foot Care Products in the U.S., is an analysis of the various brands and marketers, key issues and trends, and marketing dynamics within the OTC mass market foot care medication and device industry. This formerly flat-footed market has hit its stride. In 2006, foot care market sales increased for the first time in several years, with a 5.7% rise in dollar sales and a 3.5% bump in volume sales over the level seen in 2005.
Several factors have converged to drive this growth. Consumer interest in private-label products; a large Baby Boomer population with associated aches and pains of aging; clinical product innovations to serve the needs of diabetics and alternately, spa-like product innovations to serve consumers interested in pampering their feet will continue to push the market forward to an estimated $900 million by 2011. The market may reach even greater heights if the players step up their advertising and promotional budgets.
This report covers the sale of foot care products through channels covered by Information Resources, Inc., including private label, and provides a growth estimates for overall market. Topics covered also include: Trends and Factors to Growth that will drive the market; an overview of new product innovation, advertising spend, and current promotional activity; profiles of top marketers; and a consumer usage and psychographic analysis.
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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