Footcare Products in the U.S.

May 1, 2007
118 Pages - Pub ID: LA1432869
Share this report
 
Online Download $1,995
Hard Copy Mail Delivery $2,395
Global Site License $3,990
Online Download plus 1 Hard Copy $2,795
The third edition Packaged Facts report, Foot Care Products in the U.S., is an analysis of the various brands and marketers, key issues and trends, and marketing dynamics within the OTC mass market foot care medication and device industry. This formerly flat-footed market has hit its stride. In 2006, foot care market sales increased for the first time in several years, with a 5.7% rise in dollar sales and a 3.5% bump in volume sales over the level seen in 2005.

Several factors have converged to drive this growth. Consumer interest in private-label products; a large Baby Boomer population with associated aches and pains of aging; clinical product innovations to serve the needs of diabetics and alternately, spa-like product innovations to serve consumers interested in pampering their feet will continue to push the market forward to an estimated $900 million by 2011. The market may reach even greater heights if the players step up their advertising and promotional budgets.

This report covers the sale of foot care products through channels covered by Information Resources, Inc., including private label, and provides a growth estimates for overall market. Topics covered also include: Trends and Factors to Growth that will drive the market; an overview of new product innovation, advertising spend, and current promotional activity; profiles of top marketers; and a consumer usage and psychographic analysis.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the foot care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for foot care products, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for foot care products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for foot care products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for foot care products.
  • Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase foot care products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope
  • Methodology
  • Product Categories and Segments
  • Foot Care Devices
  • Foot Care Medications
  • The Overall Market
    • Foot Care Kickin’ with 5.7% Sales Growth
    • Figure 1-1 U.S. Retail Sales of Foot Care Products, 2002-2006 (in million $)
    • Devices and Medications Growing on Parallel Paths in 2006
    • Figure 1-2 U.S. Retail Sales Trends by Foot Care Category, 2002-2006 (in million $)

  • Growth Factors
    • Strong Private Label Competition
    • The Value of the Boomer
    • Diabetes, a National Problem
    • Creating a Spa Experience
    • The Health and Beauty Invasion
    • Broadening Foot Care Appeal to Women
    • Increasing Accessibility: Expanding Beyond Mass and Drug

  • Foot Care Market Growth Forecast
    • Foot Care to Surpass $900 Million by 2011
    • Figure 1-3 Projected U.S. Retail Foot Care Market Sales, 2006-2011
    • (in million $)

  • The Brands and Marketers
    • Market Overall
    • Dr. Scholl’s the Clear Leader
    • Figure 1-4 Foot Care Sales by Marketer, 2006 (%) Implus and Del Labs Break Out Performance
    • Foot Care Devices
    • Schering-Plough Dominates Devices
    • Figure 1-5 Percentage IRI-Tracked Dollar Sales by Marketer: Foot Care Devices, 2006
    • Limited Star Performances in Devices
    • Dr Scholl’s Brand Hard to Ignore
    • Foot Care Medication
    • Schering Plough Continues to Rule Medication
    • Del Labs a Stand Out in Medication
    • Figure 1-6 Percentage IRI-Tracked Dollar Sales by Marketer, Medication, 2006
    • Competition Among the Top Foot Care Medication Brands

  • Marketing Dynamics
    • Foot Care Industry Light on Marketing
    • Lamisil by Novartis Top 2005 Ad Spender
    • TV Dominates
    • Sponsorships
    • In Store
    • Opportunity Marketing
    • Packaging
    • New Entrants
    • Novartis and Del Labs Stand Out with New Medications
    • Private Label Differentiates with New Devices

  • The Consumer
    • Toughing It Out
    • To See the Doctor or Not to See the Doctor. That is the Question.
    • Table 1-3 Percentage of Consumers Who Have Suffered Foot Care Ailments, 2003-2006
    • Table 1-4 Percentage of Consumers Who Have Used Prescription and Non-Prescription Foot Care Remedies, 2003-2006
    • Whose Feet are the Scariest?
    • Most Report Mild to Moderate Severity
    • Older Consumers More likely to Seek Treatment
    • Education and Job Status a Factor
    • Profile of an Athlete’s Foot Sufferer
    • Profile of a Nail Fungus Sufferer

Chapter 2 The Overall Foot Care Market

  • Scope
  • Methodology
  • Product Categories and Segments
  • Foot Care Devices
  • Foot Care Medications
  • Market Size and Growth
    • Foot Care Kickin’ with 5.7% Sales Growth
    • Oh My Aching Feet!
    • Figure 2-1 U.S. Retail Sales of Foot Care Products, 2002-2006 (in million $)
    • Table 2-1 Foot Ailment Breakdown, 2006 (%)

  • Market Composition
    • Devices and Medications Grow on Parallel Paths in 2006
    • Figure 2-3 U.S. Retail Sales Trends by Foot Care Category, 2002-2006 (in million $)
    • Figure 2-4 Market Share of Foot Care Products by Category, 2002-2006 (%)
    • Strong Private Label Competition
    • Figure 2-5 U.S. Retail Sales Trends, Branded vs. Private Label Foot Care Devices, 2002-2006 (in million $)
    • Figure 2-6 U.S. Retail Sales Trends, Branded vs. Private Label Foot Care Medication, 2002-2006 (in million $)
    • Figure 2-7 Market Share of Branded U.S. Retail Sales by Foot Care Category, 2002-2006

  • Foot Care Growth Forecast
    • Foot Care to Surpass $900 Million by 2011
    • Figure 2-8 Projected U.S. Retail Foot Care Market Sales, 2006-2011
    • (in million $)

    Chapter 3 Growth Factors

    • Private Label Booming
    • Figure 3-1 U.S. Foot Care Retail Sales Growth, Branded vs. Private Label, 2002-2006 (in million $)
    • Figure 3-2 Share of U.S. Foot Care Retail Sales, Branded vs. Private Label, 2002-2006
    • Keeping It Fresh
    • More Face Time with Private Label
    • The Value of the Boomer
    • No Time for Aches and Pains
    • Table 3-1 Projected U.S. Population, by Age Bracket, 2000-2020 (in thousands)
    • Diabetes a National Problem… and Market Opportunity Figure 3-3 Percentage of Adults with Diabetes, 2005
    • Figure 3-4 Number of New Diabetes Cases Diagnosed in 2005 (in thousands)
    • Creating a Spa Experience
    • The Health and Beauty Invasion
    • Broadening Foot Care Appeal to Women
    • Sof Sole Energy—First Line of Foot Care Accessories Created Just for Women
    • Increasing Accessibility: Expanding Beyond Mass and Drug
    • Podiatry Services
    • Department Stores
    • Independent Retailers

    Chapter 4 Foot Care Brands and their Marketers

    • Overall Market Performance
    • Table 4-1 IRI-Tracked Dollar Sales of Total Foot Care Products, 2002-2006 (in million $)
    • Figure 4-1 IRI-Tracked Dollar Sales of Total Foot Care Products, 2002-2006 (in million $)
    • Medication Growing Faster Than Devices
    • Figure 4-2 Foot Care Sales by Category, 2002-2006 (in million $)
    • Schering-Plough the Clear Leader
    • Figure 4-3 Foot Care Sales by Marketer, 2006 (%)
    • Implus and Del Labs’ Breakout Performance
    • Figure 4-4 Foot Care Sales, Top 10 Marketers, 2004-2006 (in million $)
    • Table 4-3 Foot Care Sales, Top 10 Marketers, 2002-2006 (in million $)
    • By Brand, Dr Scholl’s Hot
    • Figure 4-5 Top 10 Foot Care Brands by Sales, 2004-2006 (in million $)
    • Table 4-4 Top 10 Foot Care Brands by Sales, 2002-2006 (in million $)

  • Foot Care Devices Category Size and Growth
    • Schering-Plough Dominates Devices
    • Figure 4-6 Percentage of Foot Care Device Sales by Top Marketers, 2006
    • Limited Star Performances in Devices
    • Figure 4-7 Foot Care Device Sales, Top 10 Marketers, 2004-2006 (in million $)
    • Table 4-5 Foot Care Device Sales, Top Ten Marketers, 2002-2006 (in million $)
    • Table 4-6 Foot Care Device Sales Change, Top 10 Marketers, 2005 and 2006 (in million $ and %)
    • Dr Scholl’s Hard to Ignore
    • Figure 4-8 Top 10 Foot Care Device Brands by Sales, 2004-2006 (in million $)
    • Table 4-7 Top 10 Foot Care Device Brands by Sales, 2002-2006 (in million $)

  • Foot Care Medication Category Size and Growth
    • Schering-Plough Continues to Dominate Medication
    • Del Labs a Stand Out in Medication
    • Figure 4-9 Percentage of Foot Care Medication Sales by Top Marketers,
    • 2006 (%)
    • Figure 4-10 Foot Care Medication Sales, Top 10 Marketers, 2006 (in million $)
    • Table 4-8 Foot Care Medication Sales, Top 10 Marketers, 2002-2006 (in million $)
    • Competition Among the Top Foot Care Medication Brands
    • Figure 4-11 Top Foot Care Medication Brands by Sales, 2004-2006 (in million $)
    • Table 4-9 Top 10 Medication Brands by Sales, 2002-2006 (in million $)

    Chapter 5 Corporate Profiles

    • Schering-Plough
    • Overview
    • Performance
    • Figure 5-1 Schering-Plough Performance, Foot Care Products, 2002-2006 (in million $)
    • Figure 5-2 Schering-Plough Foot Care Brand Sales, 2002-2006 (in million $)
    • Recent Activity
    • Novartis
      • Overview
      • Performance
      • Figure 5-3 Novartis Performance, Foot Care Medication, 2002-2006
      • (in million $)
      • Recent Activity

    • Combe
      • Overview
      • Performance
      • Figure 5-4 Combe Performance, Foot Care Products, 2002-2006 (in million $)
      • Recent Activity

    • ProFoot, Inc.
      • Overview
      • Performance
      • Figure 5-5 ProFoot Performance, Foot Care Products, 2002-2006 (in million $)
      • Recent Activity

    • Implus Footcare
      • Overview
      • Performance
      • Figure 5-6 Implus Performance, Foot Care Products,* 2002-2006 (in million $)
      • Recent Activity

    • Chattem
      • Overview
      • Performance
      • Figure 5-7 Chattem Performance, Gold Bond, 2002-2006 (in million $)
      • Recent Activity
      • Overview
      • Performance
      • Figure 5-8 Del Labs Performance, Foot Care Products, 2002-2006 (in million $)
      • Recent Activity

    • Alva-Amco
      • Overview
      • Performance
      • Figure 5-9 Alva-Amco Performance, Foot Care Products,* 2002-2006 (in million $)
      • Recent Activity

    • Pedifix
      • Overview
      • Figure 5-10 Pedifix Performance, Foot Care Products, 2002-2006 (in million $)
      • Performance
      • Recent Activity

    Chapter 6 Marketing Dynamics

    • Foot Care Industry Light on Marketing
    • 2005 Foot Care Ad Spend Data
    • Table 6-1 Advertising Spend for Foot Care Brands, 2005
    • Lamisil by Novartis Top Spender
    • TV Dominates
    • Sporting Sponsorships
    • In-Store
    • Opportunity Marketing
    • Packaging
    • An Upscale Climb
    • Figure 6-1 New Lamisil Packaging
    • Figure 6-2 Implus Foot Care Products For Active Individuals
    • Stepping Up Women’s Products
    • Figure 6-3 Sally Hansen Packaging Line
    • Figure 6-4 Implus Foot Care Packaging Line for Women
    • Figure 6-5 Dr Scholl’s for Her
    • Value Promise at Odds With Spa Promise
    • Figure 6-6 Pedifix Packaging
    • Functional Benefits Still Reign
    • New Entrants
    • Novartis and Del Labs Stand Out with New Medications
    • Figure 6-7 New Product Packaging
    • Athletic Products Cross Over
    • Table 6-2 New Products from Top 10 Foot Care Medication Companies, 2006
    • Private Label Stands Out with New Devices
    • Pedifix and Implus Vying for the Upper-End Device Market
    • Table 6-3 New Products from Top 10 Device Manufacturers, 2006

    Chapter 7 The Consumer

    • Simmons Market Research Bureau Survey
    • Toughing It Out
    • Pain and Suffering
    • Table 7-1 Foot Ailment Breakdown, 2006 (%)
    • Table 7-2 Percentage of Consumers Reporting Foot Ailments Suffered over Past 12 Months, 2006 (%)
    • To See or Not to See the Doctor. That is the Question
    • Table 7-3 Percentage of Consumers Who Suffered Foot Care Ailments in the Last 12 Months, 2003-2006
    • Table 7-4 Percentage of Consumers Who Treated a Foot Ailment in the Last 12 Months, 2003-2006
    • Form Factor: Lube Me Up
    • Table 7-5: Household Penetration Rates for First Aid/Antibiotic Remedies, by Form, 2003-2006 (%)
    • Whose Feet are the Scariest?
    • Most Report Mild to Moderate Severity
    • Table 7-6 Consumers’ Level of Foot Ailment Severity, 2006 (%)
    • Table 7-7 Percentage of Consumers Who Feel at Risk for Foot Ailments, 2003-2006
    • Older Consumers More likely to Seek Treatment
    • Table 7-8 Index of Foot Ailments and Treatment Usage by Age, 2006 (%)
    • Table 7-9 Willingness to Consult a Podiatrist, by Age and Gender, 2006 (%)
    • West Coast a Breeding Ground for Foot Ailments?
    • Education and Job Status a Factor
    • Table 7-10 Key Demographic Indicators: Regional, Education, Employment and Income, 2006
    • Table 7-10 [Cont.] Key Demographic Indicators: Regional, Education, Employment and Income, 2006
    • Profile of an Athlete’s Foot Sufferer
    • Profile of a Nail Fungus Sufferer

  • In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

    We were unable to search inside this report.

    Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

    Please note that your term must be at least three characters long and numbers will be blocked by the # sign.


    (US): 800.298.5294
    (Int): +1.240.747.3095
    Fax: 240.747.3004

    Questions?

    Contact a research specialist

    Live Chat Software