Taste, convenience, and health continue to be the primary drivers of food choices, both at home and away. However, evolving world, regional and local cultural, political and economic climates are impacting the relative importance of each of these for individual consumers. In 2008, expect to see the marketplace respond as consumer preferences and priorities change and grow increasingly complex.

In this edition, Packaged Facts takes a look at seven key categories that will drive flavor and ingredient trends in the coming years. To gauge how trends are (or are not) moving forward, we’ve included our expectations for last year, along with predictions for 2008 for each of the following categories:

• Global Flavors
• Health & Wellness
• Local & Organic
• Flavor & Freshness
• Functional and Flavorful Fruit
• Protein Power
• Sweet Endings

Report Methodology
The information in Food Flavors and Ingredients Outlook 2008 is based on both primary and secondary research. Primary research involved on-site examination of the retail place, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and blogs.

What You’ll Get in this Report
Food Flavors & Ingredients Outlook 2008 makes important predictions and recommendations on the key drivers that will affect the food industry in 2008. Those drivers that will impact flavors and ingredients for foodservice and retail heading into 2008 include continued higher energy prices, global warming and heightened consumer awareness and interest in the ability to “go green” when it comes to food choices.

No other market research report provides the comprehensive analysis that Food Flavors and Ingredients Outlook 2008 offers.

How You Will Benefit from this Report
Any food/beverage company that markets its products in the United States will find this report invaluable, as it provides a comprehensive package of information and insight on the changing nutritional mindset and the consumer palate not offered in any other single source. The fifth edition of Packaged Facts’ annual view into the food industry’s crystal ball analyzes how changing consumer preferences are affecting top ingredient trends, highlights what's hot and what's not, and discusses how flavor trends are moving through the retail and foodservice arenas.

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