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The combined market for ethnic haircare, color cosmetic, and skincare products is valued at $1.6 billion, and will grow to $1.9 billion by 2006. Major marketers and small ethnic specialists alike are targeting the prime ethnic population, African Americans, as well as Hispanics and Asians. It is clear that these sectors are growing fast, presenting huge potential; at the same time, the ethnic HBC market can be difficult to navigate. This new Packaged Facts study examines the market’s great promise, as well as its limits. Historical sales data, five-year projections, marketplace influences, new product trends, and demographics (based on Simmons data) are analyzed. The report also portrays the competitive strategies of L’Oreal, Alberto-Culver, Revlon, and others.

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