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After oil, coffee is the second largest import in the United States, with U.S. consumers drinking one-fifth of the world’s coffee, making them the largest consumers of coffee in the world. As a result, the U.S. coffee industry is extremely competitive on all fronts—with the retail and coffee house segments just a part of the total market. In fact, coffee is the most widely served beverage. It is available practically everywhere, including airplanes, office buildings, train terminals, cafeteria lines, hospital in-room meal service, hotel rooms, cappuccino carts, etc. To effectively compete for share of mouth, marketers must understand the U.S. coffee market inside and out. The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee, a new report from Packaged Facts, provides the information required to succeed in this market.
This report examines the U.S. coffee and ready-to-drink (RTD) coffee market. The primary focus is on supermarket sales of packaged coffee. The report also addresses packaged coffee sales through drug stores, mass merchandisers, convenience stores, club stores, coffee houses, mail order, and the Internet. In addition, the report discusses the freshly brewed for immediate consumption market in all the aforementioned locations. Also covered is the office coffee service segment, as well as some other foodservice, hospitality, institutional, and commercial sales.
Report Methodology The information in The U.S. Market for Coffee and RTD (Ready-to-Drink)Coffee is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the coffee market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at every segment of the coffee market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of coffee. It provides up-to-date competitive profiles of marketers of coffee products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.
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