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After oil, coffee is the second largest import in the United States, with U.S. consumers drinking one-fifth of the world’s coffee, making them the largest consumers of coffee in the world. As a result, the U.S. coffee industry is extremely competitive on all fronts—with the retail and coffee house segments just a part of the total market. In fact, coffee is the most widely served beverage. It is available practically everywhere, including airplanes, office buildings, train terminals, cafeteria lines, hospital in-room meal service, hotel rooms, cappuccino carts, etc. To effectively compete for share of mouth, marketers must understand the U.S. coffee market inside and out. The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee, a new report from Packaged Facts, provides the information required to succeed in this market.

This report examines the U.S. coffee and ready-to-drink (RTD) coffee market. The primary focus is on supermarket sales of packaged coffee. The report also addresses packaged coffee sales through drug stores, mass merchandisers, convenience stores, club stores, coffee houses, mail order, and the Internet. In addition, the report discusses the freshly brewed for immediate consumption market in all the aforementioned locations. Also covered is the office coffee service segment, as well as some other foodservice, hospitality, institutional, and commercial sales.

Report Methodology The information in The U.S. Market for Coffee and RTD (Ready-to-Drink)Coffee is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the coffee market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the coffee market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of coffee. It provides up-to-date competitive profiles of marketers of coffee products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream coffee marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Distribution Strategies (including retail, foodservice and c-stores)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the coffee market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for coffee and coffee beverages, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for coffee based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for coffee and coffee drinks.
• Research and development professionals stay on top of competitor initiatives and explore demand for coffee.
• Advertising agencies working with clients in the coffee industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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