The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee, 4th Edition

Nov 1, 2003
246 Pages - Pub ID: LA895867
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After oil, coffee is the second largest import in the United States, with U.S. consumers drinking one-fifth of the world’s coffee, making them the largest consumers of coffee in the world. As a result, the U.S. coffee industry is extremely competitive on all fronts—with the retail and coffee house segments just a part of the total market. In fact, coffee is the most widely served beverage. It is available practically everywhere, including airplanes, office buildings, train terminals, cafeteria lines, hospital in-room meal service, hotel rooms, cappuccino carts, etc. To effectively compete for share of mouth, marketers must understand the U.S. coffee market inside and out. The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee, a new report from Packaged Facts, provides the information required to succeed in this market.

This report examines the U.S. coffee and ready-to-drink (RTD) coffee market. The primary focus is on supermarket sales of packaged coffee. The report also addresses packaged coffee sales through drug stores, mass merchandisers, convenience stores, club stores, coffee houses, mail order, and the Internet. In addition, the report discusses the freshly brewed for immediate consumption market in all the aforementioned locations. Also covered is the office coffee service segment, as well as some other foodservice, hospitality, institutional, and commercial sales.

Report Methodology The information in The U.S. Market for Coffee and RTD (Ready-to-Drink)Coffee is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the coffee market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the coffee market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of coffee. It provides up-to-date competitive profiles of marketers of coffee products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Coffee and RTD (Ready-to-Drink) Coffee offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream coffee marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Distribution Strategies (including retail, foodservice and c-stores)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the coffee market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for coffee and coffee beverages, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for coffee based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for coffee and coffee drinks.
  • Research and development professionals stay on top of competitor initiatives and explore demand for coffee.
  • Advertising agencies working with clients in the coffee industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

  • Scope and Methodology
    • Market Parameters
    • Report Methodology

  • The Products
    • Three Primary Categories of Coffee and Ready-to-Drink Coffee
    • Lots of Activity with Ready-to-Drink Products
    • Additional Descriptors

  • Size and Growth of Market
    • 2003 Sales at $19 Billion
    • Sales Approach $21 Billion by 2008
    • Table 1-1: U.S. Sales of Coffee and Ready-to-Drink Coffee, 1999-2008
    • Market Share by Product Category
    • Table 1-2: U.S. Retail Sales of Coffee and Ready-to-Drink Coffee, 2003
    • Projected Growth From Whole Bean and Ready-to-Drink Coffee
    • Table 1-3: Projected U.S. Retail Sales of Coffee and Ready-to-Drink Coffee, 2003-2008
    • Factors Affecting Market Growth

  • The Marketers
    • Complex International Structure
    • Marketers Are the Focus of This Study
    • Size and Scope of Marketers
    • Competitive Situation
    • A Crowded Supermarket Aisle
    • Impulse Markets for Impulse Beverages
    • On-the-Fly Coffee
    • Sustainable Coffees’ Popularity Increasing Fast
    • Market Leaders Are Big Spenders
    • Trade Advertisement Is Strong for Coffee

  • Distribution and Retail
    • Retail Distribution Methods
    • Coffee House Distribution Methods
    • Supermarkets Claim Largest Retail Share
    • Table 1-4: Share of U.S. Retail Sales of Coffee and Ready-to-Drink Coffee by Retailer Type, 2003
    • Private Label Little Threat to Specialty Coffee Brands
    • Figure 1-1: Share of U.S. Retail Sales of Coffee and Ready-to-Drink Coffee by Retailer Type, 2003
    • Coffee Is Big Business at Club Stores

  • The Consumer
    • Consumers Continue to Drink Coffee, Just a Bit Less
    • Simmons Consumer Survey
    • Table 1-5: Percent of Consumers Who Use Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, June 2002-May 2003

Chapter 2: The Products

  • Scope of the Report
    • Markets Analyzed
    • Products Outside of Scope

  • Product Breakouts
    • Three Primary Categories
    • Loose Use of Term “Specialty”
    • First Category: Coffee Packaged for Future Brewing or Mixing
    • Broken Into Five Sub-Categories
    • Ground Coffee.
    • Whole Bean Coffee
    • Instant Coffee
    • Filter Packs or Bags of Coffee or Espresso Pods
    • Specialty Instant Coffee Mixes
    • Second Category: Packaged Coffee Beverages (Ready-to-Drink)
    • Third Category: Freshly Brewed for Immediate Consumption (Ready-to-Drink)
    • Additional Descriptors
    • Arabica versus Robusta.
    • Caffeine Content
    • Roast
    • Espresso
    • Flavors
    • Organic
    • Shade Grown
    • Fair Trade

Chapter 3: The Market

  • Market Size and Growth
    • 2003 Sales Ring in at $19 Billion
    • Table 3-1: Total U.S. Sales of Coffee and Ready-to-Drink Coffee, 1999-2003
    • Figure 3-1: Total U.S. Sales of Coffee and Ready-to-Drink Coffee, 1999-2003
    • Foodservice Includes Non-Traditional Retail Establishments
    • Table 3-2: Total U.S. Sales of Coffee and Ready-to-Drink Coffee by Market, 1999-2003
    • Whole Bean Coffee Drives Retail Sales
    • Ready-to-Drink Sales Peak at $325.7 Million
    • Table 3-3: U.S. Retail Sales of Coffee and Ready-to-Drink Coffee by Product, 1999-2003
    • Table 3-4: Total U.S. Sales of Packaged Coffee Beverages Ready-to-Drink by Market, 1999-2003
    • The Rest of Foodservice

  • Market Composition
    • Foodservice Is Largest Coffee Sales Channel
    • Figure 3-2: Total U.S. Sales of Coffee and Ready-to-Drink Coffee by Market, 2003
    • Retail, Though Less Than a Fourth, Is a Very Dynamic Channel
    • Figure 3-3: U.S. Retail Sales of Coffee and Ready-to-Drink Coffee by Product, 2003
    • Decaffeinated Ground Coffee Faring Better Than Decaf Instant
    • Table 3-5: U.S. Retail Sales of Ground Coffee by Caffeine Content, 1999-2003
    • Figure 3-4: U.S. Retail Sales of Ground Coffee by Caffeine Content, 2003
    • Table 3-6: U.S. Retail Sales of Instant Coffee by Caffeine Content, 1999-2003
    • Figure 3-5:U.S. Retail Sales of Instant Coffee by Caffeine Content, 2003
    • Private Label Growth Is For Two Reasons
    • Table 3-7: U.S. Retail Sales of Coffee and Ready-to-Drink Coffee Branded vs. Private Label, 1999-2003
    • Figure 3-6: U.S. Retail Sales of Coffee and Ready-to-Drink Coffee Branded vs. Private Label, 2003
    • Figure 3-7: U.S. Retail Sales of Ground Coffee Branded vs. Private Label, 2003
    • Figure 3-8: U.S. Retail Sales of Ground Decaffeinated Coffee Branded vs. Private Label, 2003
    • Figure 3-9: U.S. Retail Sales of Whole Bean Coffee Branded vs. Private Label, 2003
    • Figure 3-10: U.S. Retail Sales of Instant Coffee Branded vs. Private Label, 2003
    • Figure 3-11:U.S. Retail Sales of Instant Decaffeinated Coffee Branded vs. Private Label, 2003
    • Traditional Supermarket Is the Primary Sales Channel
    • Figure 3-12: U.S. Retail Sales of Coffee and Ready-to-Drink Coffee Share of Dollar Sales by Retailer Type, 2003
    • Product Mix Varies Because of Ready-to-Drink Beverages
    • Figure 3-13: U.S. Supermarket Sales of Coffee and Ready-to-Drink Coffee: Share of Dollar Sales by Category, 2003
    • Figure 3-14: U.S. Mass Merchandiser Sales of Coffee and Ready-to-Drink Coffee: Share of Dollar Sales by Category, 2003
    • Figure 3-15: U.S. Drug Store Sales of Coffee and Ready-to-Drink Coffee: Share of Dollar Sales by Category, 2003
    • Figure 3:16: U.S. C-Store Sales of Coffee and Ready-to-Drink Coffee: Share of Dollar Sales by Category, 2003
    • Figure 3-17: U.S. Club Store Sales of Coffee and Ready-to-Drink Coffee: Share of Dollar Sales by Category, 2003
    • Foodservice Sales Strongest in C-Stores, at the Office, and in Coffee Houses
    • Figure 3-18: U.S. Foodservice Sales of Coffee and Ready-to-Drink Coffee: Share of Dollar Sales by Segment, 2003
    • Whole Bean Coffee More Popular in the West
    • Table 3-8: Regional Distribution Indices for Consumption of Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, June 2002-May 2003

  • Factors to Market Growth
    • Retail Market Simply a Shift to Higher-Priced Coffee
    • Growth Through Ethnic Coffee Introductions
    • Improved Decaffeination Keep Aging Boomers Drinking Coffee
    • Packaged Ready-to-Drink Coffees Continue to Attract New Users
    • Shelf-Stable Drinks Present Distribution Growth Opportunities
    • Co-Branding Opportunities
    • Going After Specific Consumers
    • Nutritional Niche
    • Freshly Brewed Drinks Boom with More Iced Offerings
    • And of Course, More Locations Equates to Increased Sales
    • Working with Chefs to Offer Signature Brews
    • Two Items of Concern
    • Is Caffeine the Next Nicotine

  • Projected Market Growth
    • Sales to Approach $21 Billion by 2008
    • Table 3-9: Projected Total U.S. Sales of Coffee and Ready-to-Drink Coffee, 2003-2008
    • Foodservice Picks Up as Economy Improves
    • Table 3-10: Projected Total U.S. Sales of Coffee and Ready-to-Drink Coffee by Market, 2003-2008
    • Ready-to-Drink Growth Keeps Retail Coffee Sales Out of the Red
    • Table 3-11: Projected U.S. Retail Sales of Coffee and Ready-to-Drink Coffee by Product, 2003-2008
    • Ready-to-Drink Sales Reach $589.8 Million
    • Table 3-12: Projected Total U.S. Sales of Packaged Ready-to-Drink Coffee Beverages by Market, 2003-2008

Chapter 4: Market Dynamics

  • Marketer Overview
    • Complex International Structure
    • Marketers Are the Focus of This Study
    • Size and Scope of Marketers
    • Table 4-1: U.S. Retail Coffee and Ready-to-Drink Coffee; Select Marketers of Packaged Coffee Products by Brand and Product Type, 2003

  • Retail Marketers of Packaged Coffee
    • Competitive Situation
    • Starbucks Continues to Change the Supermarket Coffee Aisle
    • A Very Full Supermarket Aisle
    • Impulse Markets
    • Distribution Agreements
    • How Dairies Get Involved
    • Refrigerated Business is Rather Regional
    • Private Label Marketers

  • Competitive Retail Overview
    • Retail Leaders of Coffee Packaged for Future Brewing or Mixing
    • Table 4-2: U.S. Retail Sales of Coffee Packaged for Future Brewing or Mixing Top Five Marketer Sales and Share, 2003
    • Figure 4-1: U.S. Retail Sales of Coffee Packaged for Future Brewing or Mixing Top Marketer Share, 2003
    • Table 4-3: U.S. Retail Sales of Coffee Packaged for Future Brewing or Mixing Top 10 Brands(1) Sales and Share, 2003
    • Figure 4-2: U.S. Retail Sales of Coffee Packaged for Future Brewing or Mixing Top Brands Share, 2003
    • Regular Ground Coffee Takes Up Most of the Shelf
    • Table 4-4: U.S. Retail Sales of Ground Coffee Top Three Marketer Sales and Share, 2003
    • Figure 4-3: U.S. Retail Sales of Ground Coffee Top Three Marketers by Share, 2003
    • Table 4-5: U.S. Retail Sales of Ground Coffee, Top 10 Brands Sales and Share, 2003
    • Ground Decaf Is Small Business
    • Table 4-6: U.S. Retail Sales of Ground Decaffeinated Coffee Top Three Marketer Sales and Share, 2003
    • Table 4-7: U.S. Retail Sales of Ground Decaffeinated Coffee Top Five Brands Sales and Share, 2003
    • Canned Coffee Makeover
    • Instant Coffee Not Very Popular in the United States
    • Table 4-8: U.S. Retail Sales of Instant Coffee, Including Specialty Instant Coffee Mixes Top Three Marketer Sales and Share, 2003
    • Table 4-9: U.S. Retail Sales of Instant Coffee, Including Specialty Instant Coffee Mixes Top Five Brands Sales and Share, 2003
    • Table 4-10: U.S. Retail Sales of Instant Decaffeinated Coffee, Including Specialty Instant Coffee Mixes Top Three Marketer Sales and Share, 2003
    • Table 4-11: U.S. Retail Sales of Instant Decaffeinated Coffee, Including Specialty Instant Coffee Mixes Top Five Brands Sales and Share, 2003
    • Kraft Gets Competition
    • Table 4-12: U.S. Retail Sales of Specialty Instant Coffee Mixes, Top Four Marketers by Brand and Sales, 2003
    • Whole Bean Is Where the Action Is
    • Table 4-13: U.S. Retail Sales of Whole Bean Coffee—Regular and Decaffeinated, Top Three Marketer Sales and Share, 2003
    • Table 4-14: U.S. Retail Sales of Whole Bean Coffee—Regular and Decaffeinated Top Five Brands Sales and Share, 2003
    • Figure 4-4: U.S. Retail Sales of Whole Bean Coffee—Regular and Decaffeinated Top Five Brands by Share, 2003
    • Specialty Coffee Market Estimated at $649.5 million
    • Table 4-15: U.S. Retail Sales of Specialty Coffee, Top 15 Brands(1) Sales and Share, 2003
    • No Need to Brew or Stop at a Café
    • Table 4-16: U.S. Retail Sales of Ready-to-Drink Packaged Coffee Beverages, Top Three Marketer Sales and Share, 2003
    • Table 4-17: U.S. Retail Sales of Ready-to-Drink Packaged Coffee Beverages, Top Five Brands Sales and Share, 2003
    • Figure 4-5: U.S. Retail Sales of Ready-to-Drink Packaged Coffee Beverages, Top Five Brands Sales and Share, 2003

  • Foodservice Marketers of Freshly Brewed Coffee
    • Diverse Group of Marketers
    • Coffee Houses on Every Corner
    • For Many, Sales Still Strong Despite Economy
    • Learning From Starbucks
    • Competitive Coffee House Overview
    • Growth Opportunity with Niche Products
    • Focusing on Niche Channels
    • On Being a Micro-Roaster and Retailer
    • Texas Is Not For Community
    • Number-One Coffee House Is Starbucks
    • Doughnut Giant Is Forefather of Specialty Coffee
    • Table 4-18: U.S. Coffee Houses, Top Five Café and Donut Chains, Number of Units Worldwide, 2003
    • Other Chains Growing Stronger
    • Small Independent Marketers Get Assistance
    • Fast Food Giant Adds Coffee Bars
    • Operation Buzz Gets Buzzed
    • C-Store and Gas Station Coffee Programs Become Class Acts
    • Machines That Brew a Cup at a Time
    • Office Coffee-Service Programs Present Growth Opportunity
    • New Foodservice Brewer Helps Solve Operational Issues
    • Upscale Restaurants Offer Signature Brews
    • Flying Away With Satisfying Java
    • Hotel Coffee Programs Are No Longer an Amenity

  • Competitive Overview of Niche Segments
    • Variety of Niche Marketing Programs
    • Sustainable Coffee Can Be Organic, Shade Grown, or Fair Trade
    • Ethnic Coffee Marketers

  • Competitive Profiles: Boyd Coffee Co., Portland, Oregon
    • Company Overview
    • Innovators and Leaders, Here and Abroad
    • Business Abroad

  • Competitive Profiles: Caribou Coffee Co. Inc., Minneapolis, MN
    • Company Overview
    • Atmosphere Differentiates Caribou From Starbucks
    • Caribou Taps Coca-Cola

  • Competitive Profile: Dairy Farmers of America, Kansas, Missouri
    • Company Overview
    • Manufacturing Product for Top Brands
    • North American Coffee Partnership
    • Venturing for Growth

  • Competitive Profile: Dean Foods Co., Dallas, Texas
    • Company Overview
    • Suiza Foods’ Aggressive Start
    • Virtual Coffee House
    • Dean Foods Enters the Coffee-Milk and Soy Beverage Business
    • A First with Aseptic Technology
    • White Wave Serves Starbucks Soymilk
    • Major Restructuring Occurs in 2003
    • Plans to Acquire Horizon Organic

  • Competitive Profile: Diedrich Coffee, Inc., Irvine, California
    • Company Overview
    • Overseas Franchises Impact Revenue
    • Stores Get Remodeled in Efforts to Improve Sales
    • New Venture with Keurig
    • Diedrich Coffee Suspends Franchising

  • Competitive Profile: Dunkin’ Donuts, Randolph, Massachusetts
    • Company Overview
    • Vice President Urges Industry to Emphasize Quality
    • First with Fair Trade Espresso
    • Synergies in Quick Service
    • Building Beyond Its Own Walls
    • Restructuring at ADQSR
    • No Longer Your Average Cup of Joe

  • Competitive Profile: The Great Atlantic & Pacific Tea Co., Inc., Montvale, New Jersey
    • Company Overview
    • The Eight O’Clock Coffee Business
    • A&P Exits the Coffee Business

  • Competitive Profile: Green Mountain Coffee, Inc., Waterbury, VT
    • Company Overview
    • Business Is Mostly Wholesale, But Retail Is Growing
    • Brewing One Cup at a Time
    • Well Poised for Growth
    • Environmentally and Socially Responsible
    • Expanding Fair Trade Offerings
    • Committed to Roots, But Expansion Possible

  • Competitive Profile: Java City, Sacramento, California
    • Company Overview
    • Reaching New Heights
    • Ecologically Sustainable Conservation Coffee Program

  • Competitive Profile: Kraft Foods, Inc., Northfield, Illinois
    • Company Overview
    • Coffee, Almost as Important as Cheese
    • Starbucks Agreement
    • Going Premium With Its Own Retail Brand
    • Gevalia Expands Beyond Mail Order
    • Other New Coffee Products
    • Kraft’s Overall Plans For Future Growth
    • When It Comes to Coffee, Kraft Says Increase Demand
    • Kraft Partners with Rainforest Alliance

  • Competitive Profile: Nestlé USA, Inc., Glendale, California
    • Company Overview
    • Nestlé Drops Whole Bean and Ground Coffee Efforts

  • Competitive Profile: Peet’s Coffee & Tea, Inc., Emeryville, California
    • Company Overview
    • Diversifying Revenue Channels
    • Growth Through Ventures and Promotions
    • Part of the Community

  • Competitive Profile: The Procter & Gamble Co., Cincinnati, Ohio
    • Company Overview
    • Folgers Enters New Product Categories
    • Millstone, P&G’s True Specialty Coffee Brand
    • P&G Discreetly Manages Brother’s Coffee
    • Oldest American Coffee Brand Provides Assistance
    • Kicking the Can
    • Rumor Has It
    • New Foodservice Brewer
    • Millstone Launches Signature Collection

  • Competitive Profile: Sara Lee Corp., Chicago, Illinois
    • Company Overview
    • Coffee Brand History
    • Supporting the Chock Brand

  • Competitive Profile: Starbucks Corp., Seattle, Washington
    • Company Overview
    • Table 4-19: Starbucks Corp., Number of Units Domestic and Worldwide, 2003
    • Coffee Houses Are Everywhere
    • Starbucks in Retail Channels
    • Profitable Partnerships
    • Starbucks Buys Seattle Coffee
    • Overseas Expansion Has Its Ups and Downs
    • Entering the French Marketplace
    • Technology Driven Marketing Efforts

  • Competitive Profile: Tully’s Coffee Corp., Seattle, Washington
    • Company Overview
    • Business Abroad
    • New President to Turn Profits?
    • The Big Chill
    • Other Ventures
    • Mixing Cyberspace with Coffee

  • Advertising and Promotion
    • Market Leaders Are Big Spenders
    • Starbucks Promotes Products After Debut of Folgers Jakada
    • MTV Is Dunkin’ Donuts Route to Youth
    • Sara Lee Targets the Big Apple
    • C-Stores Promote Coffee
    • Promotions Run Strong
    • Coffee House Gift Cards
    • Trade Advertisement Is Strong for Coffee

Chapter 5: Distribution and Sales Channels

  • Retail Distribution Overview
    • Retail Distribution Methods
    • ESL Technology Provides Dairies with a Warehouse Opportunity
    • Direct Delivery Advantages
    • The Cost of Face-To-Face Business
    • Advantages of Warehouse Delivery
    • Distribution Agreements
    • Smaller Marketers Work Through Brokers

  • Retail Sales Overview
    • Traditional Supermarkets Account for 68.6% of Retail Sales
    • Table 5-1: U.S. Retail Coffee and Ready-to-Drink Coffee, Share of Retail Sales of Packaged Coffee by Outlet, 2003
    • Figure 5-1: U.S. Retail Coffee and Ready-to-Drink Coffee Share of Retail Sales of Coffee Packaged for Future Brewing or Mixing by Outlet, 2003
    • Figure 5-2: U.S. Retail Coffee and Ready-to-Drink Coffee Share of Retail Sales of Ready-to-Drink Packaged Coffee Beverages by Outlet, 2003
    • Packaged Coffee Placement in the Retail Environment
    • Secondary Merchandising Creates Incremental Growth
    • Decaffeinated Coffee Priced the Same When Bagged
    • Table 5-2: U.S. Retail Coffee and Ready-to-Drink Coffee Share Retail Price of Selected Coffees Packaged for Future Brewing or Mixing, 2003
    • Table 5-3: U.S. Retail Coffee and Ready-to-Drink Coffee
    • Share Retail Price of Selected Ready-to-Drink Packaged Coffee Beverages, 2003
    • Private Label Pricing
    • Table 5-4: U.S. Retail Coffee and Ready-to-Drink Coffee Private Label vs. Branded, Comparative Retail Price of Ground Coffee, 2003
    • Table 5-5: U.S. Retail Coffee and Ready-to-Drink Coffee Private Label vs. Branded, Comparative Retail Price of Ground Coffee on an Ounce Basis, 2003
    • Table 5-6: U.S. Retail Coffee and Ready-to-Drink Coffee Private Label vs. Branded Comparative Retail Price of Ground Decaffeinated Coffee on an Ounce Basis
    • Table 5-7: U.S. Retail Coffee and Ready-to-Drink Coffee Private Label vs. Branded Comparative Retail Price of Instant Coffee on an Ounce Basis, 2003
    • Table 5-8: U.S. Retail Coffee and Ready-to-Drink Coffee Private Label vs. Branded Comparative Retail Price of Instant Decaffeinated Coffee on an Ounce Basis, 2003
    • Table 5-9: U.S. Retail Coffee and Ready-to-Drink Coffee Private Label vs. Branded Comparative Retail Price of Whole Bean Coffee on an Ounce Basis, 2003
    • Table 5-10: U.S. Retail Coffee and Ready-to-Drink Coffee Private Label vs. Branded Comparative Retail Price of Ready-to-Drink Packaged Coffee Beverages on an Ounce Basis, 2003

  • Alternative Retail Sales Channels
    • Specialty Retail Channels
    • Never Seeing the Inside of a Store
    • Vending Improves Availability
    • Dairies Evaluate Vending Machines
    • Vending Machine Options
    • Warehouse Clubs
    • Coffee Is Big Business at Club Stores
    • Table 5-11: U.S. Retail Coffee and Ready-to-Drink Coffee Club Store vs. Retail Prices, 2003

  • Coffee House Distribution Overview
    • Coffee House Distribution Methods
    • Explosion of Locations
    • Coffee Cafés a Victim of Success
    • Constraints on Opening Cafés
    • Prices Vary by Chain and Location

Chapter 6: The Consumer

  • Consumer Attitudes
    • Today’s Consumer
    • Hooked on Quality
    • Brand Loyalty Strong for Starbucks
    • Seattle Consumers Veto Espresso Tax

  • Consumption Trends
    • NCA Says Coffee Remains the National Drink
    • Daily Consumption Is Slightly Down
    • Where Coffee Purchases Are Made; When It’s Consumed
    • Decaf and Instant Consumption Steady
    • Specialty Coffee Most Attractive to Consumers

  • Targeting Consumer Segments
    • Coffee’s Success Story
    • Specialty Drinks for Young Consumers
    • C-store Shoppers
    • Restaurant Trends

  • Consumer Use and Demographics
    • Simmons Consumer Survey Simmons Consumer Survey
    • Simmons Data on Packaged Coffee for Future Brewing or Mixing
    • Table 6-1: Percent of Consumers Who Use Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, 2003
    • With the Basics, Who Uses What?
    • Table 6-2: Demographic Characteristics Favoring Purchase of Ground Coffee vs. Whole Bean Coffee, 2003 (U.S. Adults)
    • Decaf vs. Regular, Also Influenced by Age
    • Table 6-3: Demographic Characteristics Favoring Purchase of Regular vs. Decaffeinated Coffee, 2003 (U.S. Adults)
    • With Special Drinks, Older Consumers Want Less Sugar
    • Table 6-4: Demographic Characteristics Favoring Purchase of Espresso/Cappuccino Packaged, 2003 (U.S. Adults)
    • Age, Region, and Income Influence Coffee Brand
    • Table 6-5: Demographic Characteristics Favoring Purchase of Instant Coffee, 2003
    • Table 6-6: Demographic Characteristics Favoring Purchase of Instant Specialty Coffee Mixes, 2003

Chapter 7: Trends and New Products

  • Trends in Both Retail and Foodservice
    • Consumers Want Quality Packaged Coffee
    • Social Beliefs Drive New Product Introductions
    • Flavors and Convenience Are Important New Product Attributes
    • Coffee Concentrates
    • Packaged Ready-to-Drink Coffees Gain Momentum
    • Retail Packaging
    • Ethnic Coffee Marketers
    • Decaffeination Technologies Improve Product for Boomers
    • Just a Bit Extraordinaire
    • All About the Package

  • Strictly Foodservice
    • Iced Beverages Are Actually Hot
    • Opportunities with High-Tech Coffee Machines
    • Mixing Cyberspace with Coffee
    • Location, Location, Location
    • For Many Chain, More Offerings Are All It Takes
    • Upscale Restaurants Offer Signature Brews
    • Table 7-1: U.S. Retail Coffee and Ready-to-Drink Coffee Select New Products by Marketer, Brand, and Description, 2003
    • Table 7-2: U.S. Foodservice Coffee and Ready-to-Drink Coffee Select New Products by Marketer, Brand, and Description, 2003

  • Appendix: Addresses of Selected Marketers

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