The U.S. population is always increasing, so our $7 billion babycare market should be bullish, right? Yet this is not true across the board: Baby wipes, bodycare items, and feeding accessories posted strong turnarounds in 2003-2007, while infant toys have boomed. Yet such basics as disposable diapers and pacifiers/teethers are struggling. Packaged Facts’ latest edition exploring the U.S. babycare supplies market explains why the infant sector—while finite and mature—nonetheless affords some hot opportunities for shrewd marketing. The report features ample historical and forecast sales patterns, extensive IRI share data, tons of Simmons consumer profiles, and above all, Packaged Facts’ familiar, tell-it-like-it-really-is analysis, which shines in competitive profiles of Procter & Gamble, Johnson & Johnson/Neutrogena, Hain-Celestial, Evenflo, Clorox/Burt’s Bees, and others.

Packaged Facts provides historical (2003-07) and forecast (2008-12) retail sales figures based on a thorough evaluation of all available marketplace data, both numerical and empirical. Sales figures are broken into the following six categories:

• Disposable diapers
• Wipes/towelettes
• Bodycare
• Feeding accessories
• Play & discovery toys
• Pacifiers/teethers

The report presents quantitative and qualitative data gathered from primary, secondary, and syndicated sources. Proprietary sources include Information Resources, Inc. (IRI) for market and brand share, Productscan Online (a Datamonitor service) for counts of new product introductions, and Simmons Market Research Bureau for demographic information.

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